Kindle sales on fire - Amazon

2011-12-30 18:07
New York - Amazon said on Thursday that it sold more than one million Kindles a week in December with the new Kindle Fire tablet computer its top-selling item.

This year saw "the best holiday ever for the Kindle family as customers purchased millions of Kindle Fires and millions of Kindle e-readers," the Seattle-based online retail giant said.

Amazon said the Kindle Fire has been the "number one best-selling, most gifted and most wished for product" on since it went on sale 13 weeks ago.

Besides the Kindle Fire, Amazon offers a range of Kindle electronic book readers.

Amazon said it sold "well over" one million Kindle devices per week in December with the Kindle Touch and basic Kindle taking the top two spots after the Fire.

Amazon said the Kindle is its best-selling item in Britain, France, Germany, Italy and Spain in addition to the United States.


The company said "gifting" of Kindle books between November 25 and Christmas Day rose 175% compared to the holiday period last year with Christmas Day the biggest day ever for Kindle book downloads.

Despite the rosy sales numbers for the gadgets, Goldman Sachs said in a research note that the online titan may fall short of fourth-quarter earnings expectations.

Industry tracker comScore found that US online spending for the first 56 days of the November-December holiday season rose 15% over the same period last year to $35.3bn.

"On average, Amazon's year-over-year sales growth in the fourth quarter has outpaced holiday season eCommerce by 23 points," Goldman Sachs said.

"As such, the comScore data released today would imply top line growth of 38% year-over-year to $17.87bn, slightly below current consensus of $18.19bn, up 40% year-over-year."

The Kindle Fire costs $199, less than half the price of the cheapest iPad from tablet market leader Apple.

It has a seven-inch (17.78cm) screen, smaller than the iPad's 9.7 inches (24.6cm), connects to the web using wi-fi and is powered by Google's Android software.

It does not have a camera or the 3G connectivity featured on other tablets but gives buyers easy access to Amazon's online store, which sells books, music, movies, television shows, games and other content.

Read more on:    amazon  |  technology  |  mobile

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

linking and moving

2015-04-22 07:36 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Inside News24


Prince George the green prince?

Prince Charles hopes his grandson's love of the outdoors will become a passion for the environment.



One man's $1 million vision for an eco Africa
China's air pollution at doomsday levels
Keep food fresher for longer
Hurricanes, earthquakes and floods – What climate change really means for us

Book flights

Compare, Book, Fly


The full moon energy can be quite intense today as your emotions fight against reason. It is important to ground your ideas more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.