LG brings Pop to SA

2010-04-22 21:20
LG is bringing the LG GD 510 Pop cellphone to South Africa. (LG)

LG is bringing the LG GD 510 Pop cellphone to South Africa. (LG)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Cape Town - LG has announced that it is bringing the popular LG Pop cellphone to SA.

Officially named the LG GD510 Pop, the phone has been a popular seller in Europe and LG thinks it could turn the SA on its head with affordable touch technology.

"It's a very simple phone. Lots of phones have too many buttons to push - this phone is what people are looking for, we think," Robbie Johnson business unit head at LG told News24.

"The phone has been in Europe for six months and we've sold over a million units," he added.

The LG Pop is similar to the KP500, but Johnson said that they had focussed on features that users would find most useful and removed those that were cost-restrictive. He dismissed suggestions that LG was looking to grab market share from Apple's iPhone.

No 3G

"Look, the iPhone is a unique product in the market place, but you don't need a Ferrari in your garage if you just need to get from point A to B. We are bringing touch to the mass market at this price point," he said.

UK forums have had praise for the Pop despite its apparent lack of features compared to high-end cellphones.

"The choice of a simple brushed metal effect on the back and silver paint on the front is also very elegant, though real metal would obviously have been preferable," said Trustedreviews.com, which also praised the phone for being small.

According to LG, the phone plays popular formats of music and video, has 8GB of internal memory and a 3.0 megapixel camera. However, there is no 3G.

"Look, there's a lot of hype around 3G. It's mainly used for two things: Video calling and high speed internet access. We had to decide whether we add 3G and increase the price, but we found that most people don't browse the internet much on their phones.

"And how many people do you know who use video calling?" said Johnson.

Smart phone market

He said that the phone was intended to be user-friendly and forums in the UK appear to agree that the device is easy to use.

"The LG POP GD510 doesn't try to be a do-everything smart phone. The POP is instead pitched at delivering a fun package, with a friendly user experience and the sort of features its target audience are after," said Techradar.com.

Johnson said that LG intends growing its app store and the smart phone market in SA.

"We have an app store and we're growing into the smart phone market. Soon, we'll be launching a Google Android phone in SA. People don't realise that LG invented touch and were first to bring 3G phones to market," he said.

The LG Pop has a recommended retail price of R1 749 and will available at the end of April.



- Follow Duncan on Twitter
- News24
Read more on:    lg  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Dewani Trial
 

Red Bull Lionheart trail run - not for the fainthearted!

Entries are open, so what are you waiting for?

 
 

Where were you when you last felt alive?

Adventure holidays for your bucket list
Top 10 water sports to try before you die
6 impressive camping tips
LOL! The 8 stages of marathon running

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Save 20% on Nivea beauty products!

Buy any two Nivea beauty products and save 20%. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is an easy social flow and the need to blend in, yet you may not feel entirely comfortable. Something beneath the surface...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.