MTN promises fast browsing with Opera
Johannesburg - MTN has signed a global agreement with Norway based Opera Software to boost its mobile internet services.
"MTN will soon offer a fuller and faster mobile web experience to its 150 million mobile subscribers across Africa and the Middle East," the group said pointing to its new offering a special co-branded version of Opera Mini, the world's most popular mobile web browser.
Opera Mini had more than 115 million monthly users around the world, and was available on over 3 000 different phone models including basic feature phones.
Opera Mini shrinks down websites and web data by up to 90% before delivering them to the phone - for faster and lower-cost page loading for users, and increased network capacity for operators.
Under the agreement, MTN would centrally launch a tailor-made version of Opera Mini to each of its 21 markets, with localised links and content.
According to MTN, the collaboration with Opera Software would provide MTN subscribers with a more affordable, user-friendly and faster mobile web experience.
The introduction of customised versions of Opera Mini would strengthen MTN's small-screen strategy.
"By offering faster access to websites and easy entry to MTN portals, MTN subscribers can reach the content they want, with less frustration and less expense. With just one click, customers have music, news, games, and information on MTN products and services at their fingertips," said Christian de Faria, MTN Group's chief commercial officer.
De Faria said MTN wanted to offer its subscribers innovative mobile internet services that had a positive impact on information, sharing and communication in their everyday lives.
"We are eager to bring the best web experience to Africa and the Middle East, and working with MTN Group's network enables us to achieve that.
"We have seen incredible uptake of Opera Mini in that geography so far, and we look forward to building on that success with one of the region's leading mobile communications providers", said Lars Boilesen, CEO of Opera Software.