MXit lures millions

2006-11-22 12:53

Cape Town - After just under two years, MXit, the free cellphone instant messaging platform, has more than 2.3 million registered users, according to a press release.

In January 2006 the number of MXit users had increased to 360 038 from just 47 when the company launched a year earlier.

This figure has increased more than six times in the past 10 months with a total of more than 2.3 million users as of November 20.

The figure continues to increase at a rate of about 10 000 per day, the press release says.

"With numbers like this, the MXit phenomenon is an ideal opportunity for advertisers to expose their brands to a captive audience in an uncluttered environment," says general manager of MXit Darryn Foster.

New figures released in November indicate that the 12-18 age group, accounting for 44% of the user base, has overtaken the 19-25 age group, now accounting for 33%. Users over 25 make up 20% of the community and those under 12 only 3%.

When it comes to a provincial breakdown, Gauteng make up 28.58% of the MXit population, followed by the Western Cape with 26.73% and KwaZulu-Natal at 22.14%.

More males have registered on MXit, making up 58% of the population, with females making up 42% of the population.

"MXit has devised a code of safe practice. A safety message about not giving out personal details is provided whenever any user enters a chat room. Users can also report any problems to us through the abuse section of our forum," says Foster.

Recent research carried out in the United States shows that the internet and cellphones are changing the way teens define friendship and interact with their peers.

American teens are now choosing instant messaging as a preferred means of interacting with their friends.


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Inside News24


Zuma: Pray for peaceful polls

President Jacob Zuma has asked members of the Universal Church of the Kingdom of God to pray for peaceful elections on 7 May.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Saturday Cape Town - 10:57 AM
    Road name: M3 Inbound
    EVENT - left lane closed between Rhodes Avenue and UCT
  • Saturday Constantia - 07:19 AM
    Road name: Rhodes Drive Both Ways
    ROAD CLOSED between Constantia Nek and Canterbury Road until 1300
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now! - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Bold 9790

Bold Design The BlackBerry Bold 9790 smartphone combines the iconic BlackBerry...

From R2979.00

I'm shopping for:


Self-indulgence may be strong today. You may want to enjoy yourself to the fullest and share it with those that make you more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.