Microsoft cuts Xbox prices
2008-04-30 09:26
San Francisco - Microsoft Corp said on
Tuesday it is cutting prices on the Xbox 360 in four Asian
regions by as much as 20% in an effort to expand the
audience for the video game console.
The reductions will take effect this week in South Korea,
Taiwan, Hong Kong and Singapore, Microsoft said.
"This price drop is part of Microsoft's ongoing strategy to
bring Xbox's high-definition gaming and entertainment
experience to an even wider user base," Microsoft said in a
statement.
The price of the main Xbox 360 Premium model with a
20-gigabyte hard drive was cut nearly 20 percent in Singapore,
17% in Taiwan, nearly 11% in Hong Kong, and five
percent in South Korea.
The Xbox 360 competes against Sony Corp's PlayStation 3 and
Nintendo Co Ltd's Wii consoles.
Last month, Microsoft slashed prices on the Xbox 360 in
some European countries by up to 28%, in an effort to
spur sales in a key battleground for the video-game industry.