Microsoft ditches NBC, launches news site

2012-07-16 08:02
Microsoft has announced that it is parting ways with NBC News. (AFP)

Microsoft has announced that it is parting ways with NBC News. (AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

San Francisco - Software giant Microsoft has parted company with NBC News, pulling out of their joint venture MSNBC to launch its own online news service, the two companies announced on Sunday.

Moving on "allows us to go out and innovate", Bob Visse, general manager of MSN.com, said, confirming that MSN.com had begun hiring for a new news operation - as yet unnamed - that will launch later this year.

"If you start thinking about what we're going to be doing in Windows and the Bing app and what we're going to be doing... across multiple platforms, it makes a lot of sense for Microsoft," he said.

"We're talking about using technology and using data to solve information delivery and news delivery in new and innovative ways. It's really difficult for us to do that when we have an exclusive, single-source relationship with one news provider."

Under the joint venture, NBC News had been the sole provider of news for MSN.com, which will now be free to forge partnerships with other media organisations.

Alliances

NBC News said it would continue to provide new for MSN.com and would continue to sell the rebranded NBCNews.com's advertising inventory for an undisclosed period to minimise the disruption in ad revenue.

The deal means that NBC effectively buys Microsoft's 50% stake in the MSNBC. No details of the financial arrangement were provided.

Anyone opening up the MSNBC.com website is now automatically redirected to NBCNews.com.

Microsoft's move comes as other major internet companies like Yahoo! and AOL have forged important alliances with news organisations.

Yahoo! teamed up with ABC News towards the end of 2011 to create a digital news powerhouse Yahoo! News, which is the top online news destination in the US with some 80 million unique visitors a month.

Microsoft's move comes just days after it announced it was cutting an unspecified number of jobs in marketing and advertising as part of a move to "align" its operations to key priorities.

The tech giant gave no specific numbers or details, but also announced a write down of $6.2bn in its online operations.

Microsoft, which is soon to release its new Windows 8 operating system, said last week it would take the massive write down related to the 2007 acquisition of aQuantive, a digital advertising firm aimed at helping Microsoft compete against Google and others.

The charge, to be reflected in the company's upcoming earnings report, is required under accounting rules to reflect a lower value or so-called "goodwill impairment".

Microsoft announced earlier this month that its next-generation operating system would be available in October as the software giant strives to stay relevant in a blossoming mobile era centred on tablets and smartphones.

"This will be the biggest product and services launch year in our company's history," Microsoft chief executive Steve Ballmer said at an annual gathering of gadget makers and other partners in the Canadian city of Toronto.
Read more on:    microsoft  |  internet
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

20% off all TV Series!

Want to have a chilled day at home? Get 20% off TV series, the perfect excuse to "veg out". Shop now!

Save R700 on the Hisense LED TV Now R2499

Get the Hisense 32” HD ready LED TV for only R2499. Offer valid while stocks last. Shop now!

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Today is a good day to combine imagination, information and creativity together. Try not to over rationalise things and rather...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.