Microsoft scores millions
2007-10-05 10:08
Johannesburg - Microsoft's Halo 3 has officially become a global phenomenon, garnering more than $300m in sales in the first week.
Initial reports from retailers worldwide also show Xbox 360 console sales have more than doubled compared with the weekly average before the launch of Halo 3.
Halo 3 is the conclusion to the epic trilogy and picks up where Halo 2 left off, answering questions about the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant.
In addition to the rich storyline, Halo 3 continues the franchise's grand tradition of delivering innovative multiplayer through four player co-op.
Developed by Bungie Studios and published by Microsoft Game Studios, the Halo franchise is exclusive to the Xbox 360 video game and entertainment system.
Halo 3 was released last week in 37 countries and 17 languages. To date, more than 20 million copies of the games in the Halo trilogy have been sold worldwide.
Record week-one sales come on the heels of the previously announced $170m in sales in the US within the first 24 hours of the game's release.