Microsoft targets TV with Xbox Live ads

2012-06-15 09:34
Xbox Live executive Marc Whitten introduces SmartGlass technology at the Microsoft Xbox E3 2012 media briefing in Los Angeles, California. (Robyn Beck, AFP)

Xbox Live executive Marc Whitten introduces SmartGlass technology at the Microsoft Xbox E3 2012 media briefing in Los Angeles, California. (Robyn Beck, AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

San Francisco - Microsoft on Thursday unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the internet with old-school television viewing.

The technology colossus behind Xbox 360 videogame consoles said that Toyota, Unilever, and Samsung Mobile USA are developing campaigns tailored for "NUads" that will be rolled out at Xbox Live in three months or so.

"NUads marks the beginning of a new era for TV advertising," said Xbox Live entertainment and advertising general manager Ross Honey.

"It delivers the one thing traditional TV advertising is missing - engagement."

Viewers of NUads can provide feedback, such as taking surveys or answering questions, using button-and-toggle controllers or motion or voice control capabilities of Kinect accessories for Xbox 360 consoles.


Advertisers get the potentially insightful data, plus generalised demographic information about respondents.

"We developed NUads to breathe new life into the standard 30-second spot," Honey said. "With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."

Microsoft expected to charge premium prices for the internet age television ads. Global revenue from television advertising this year will top $187bn and climb in the years ahead, according to market trackers.

Microsoft this month stepped up its quest to be at the heart of home entertainment by syncing Xbox 360 consoles to smartphones and tablets while adding more blockbuster content.

Microsoft unveiled Xbox SmartGlass software for linking the consoles to iPhones, iPads, Android-powered gadgets and, of course, devices powered by the firm's new Windows 8 operating system.

SmartGlass capitalises on the growing popularity of using Xbox Live to stream movies, music and other entertainment from the internet.

The application lets people start watching a film on a tablet and then easily switch to home television screens without breaking continuity, a demonstration showed.

After a film routes to a television, the tablet automatically begins displaying supplementary information about actors or other topics related to the movie being watched.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    microsoft  |  internet  |  technology

linking and moving

2015-04-22 07:36 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

Habana believes in younger Boks
All Blacks ready for a 'hell of a battle'
Barnes to ref Boks, Wales clash
Brave Blossoms: 'Sport heroes of Japan'

Your incisive and innovative mind is on fire. You may be keen to explore new avenues that can help to inspire you. You more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.