Mobile advertising in SA to double

2011-05-26 14:42

kalahari.com

  • The Google Story
    Read and find out all about Inside the hottest business, media and technology success of our time Now R157.00
    buy now
Cape Town - Advertising in the mobile space in SA is predicted to double by 2012, technology companies have said.

Vodacom, MXit and Google, hosts of the Mobile Media Mindblast conference, have predicted that mobile advertising revenues of R500m in 2010 will grow to R1bn in 2012.

"Previous estimates have dramatically underestimated the size of the mobile advertising industry as they focused on reports submitted to the DMMA [Digital Media and Marketing Association] by online publishers.

"When you take into account the entire mobile advertising ecosystem and include mobile ad networks like AdMob, operator services like Apple, mobile search and social networks like MXit, the picture is dramatically different," said Jason Probert, head of Vodacom Mobile Media.

As mobile access becomes the dominant way for the majority of South Africans to connect to the internet, advertisers are slowly migrating to the platforms.

Growing market

Cheaper smartphones and data costs should also drive more users to access the web and this represents a growing market for advertisers.

One of the most popular mobile platforms, MXit, believes that SA will see huge growth on these platforms. It has grown its base to close on 37 million users - making it bigger in SA than Facebook or Twitter.

"One of MXit's core strengths to an advertiser is our ability to create and grow communities of loyal brand consumers and activists, which, in turn, offers an intriguing and difficult-to-ignore value proposition for the South African marketing industry," said Juan du Toit, MXit head of international business development and marketing.

The Mobile Media Mindblast conference takes place in Cape Town on the June 3 and speakers will focus how on brands can harness mobile growth and use mobile marketing tactics to reach the target audience.

Global spending on advertising in social networks is expected to reach about $6bn, representing an increase of 71% in 2011.

In SA, mobile messaging advertising leads with 35 million branded Please Call Me messages sent each day.


- Follow Duncan on Twitter
 
- News24

Read more on:    google  |  vodacom  |  mxit  |  advertising  |  mobile  |  internet
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Monday Goodwood - 13:19 PM
    Road name: N7 Northbound
    DELAYS through Goodwood
  • Monday Montague Gardens - 12:40 PM
    Road name: Montague Drive Northbound
    DELAYS between Bosmansdam Road and Racecourse Road due to roadworks
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

2 TV Series for R250

Get 2 TV Series box sets for R250 and save up to R148! Offer valid while stocks last. Shop now!

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Apple iPad 2 White 16GB 9.7" Tablet With WiFi & 3G

Two cameras for FaceTime and HD video recording. The dual-core...

From R4300.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

There is a strong emphasis on relationships. Obsession, emotional disputes, retaliation or competitive actions are highlighted....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.