NYT expands digital platform

2012-06-25 21:47
<a href="http://www.shutterstock.com">Shutterstock</a>


Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

New York - The New York Times said on Monday it was expanding its digital news offerings to third-party platforms as part of a push for more online subscribers.

The "NYT Everywhere" will begin with Flipboard, a so-called social magazine which allows its users to flip through news from around the world.

Starting on Thursday, iPad and iPhone users of Flipboard will be able to access full content from the New York Times.

It will be the first time that The Times has offered paid subscribers full access to its content off a Times platform. For Flipboard, it marks the first time readers can access premium content from a publisher within Flipboard.

"Following authentication by Flipboard, Times subscribers will have full access to all content including full articles, videos, photo slideshows and blogs," a joint statement said.

"By tapping on The New York Times logo, readers will be able to browse stories from various New York Times sections, everything from politics to business to style."

"With the launch of NYT Everywhere, with Flipboard, we are continuing our effort to extend the user-experience across a variety of platforms to reach readers where they want to access our journalism," said Denise Warren, general manager of NYTimes.com.

"We're excited to offer our subscribers the option of Flipboard's rich experience and also to bring our authoritative news, opinion and superior multimedia to a new audience of Flipboard users who may not yet be Times subscribers."

Flipboard chief executive Mike McCue said the move expands the offerings for the growing number of people using mobile devices.

"And it's more important than ever that great content be discoverable, beautiful and sustainable on these devices," he said.

Like other US newspapers, The New York Times has been struggling with declining print advertising revenue, falling circulation and the migration of readers to free news online.

The Times began charging in March 2011 for full access to NYTimes.com and it launched a subscription-only website for the Boston Globe in October.

Paid subscriptions to all of the company's digital packages, e-readers and replica editions totalled roughly 472 000 as of 18 March.

Read more on:    us  |  iphone  |  ipad  |  internet

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

linking and moving

2015-04-22 07:36

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Millions of plastic particles in our food!

Scientists and researchers believe that almost five million tons of plastic is dumped in the oceans every year and it’s affecting our food.



Plastic on your plate
Prince George the green prince?
Lean, green, drifiting machine
One man's $1 million vision for an eco Africa

Book flights

Compare, Book, Fly

Traffic Alerts

Trying to keep time for your social commitments and friendships as well as taking care of work and health obligations can be a...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.