Naked ADSL critical to SA web - MWEB

2012-08-20 10:00
MWEB CEO Derek Hershaw has said that naked ADSL is critical for the mass adoption of cable broadband in South Africa. (Duncan Alfreds, News24)

MWEB CEO Derek Hershaw has said that naked ADSL is critical for the mass adoption of cable broadband in South Africa. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories


VIDEO: Internet state in SA

2012-08-14 13:02

MWEB CEO Derek Hershaw chats about the state of the cable broadband internet industry in SA in this YouTube video.WATCH

Cape Town - Naked ADSL (Asymmetric Digital Subscriber Line) is critical for the mass adoption of cable broadband in South Africa, an ISP has said.

"We've always campaigned that naked ADSL is a prerequisite for really driving adoption of fixed line services like ADSL and getting costs down. Most of the cost savings in the last two years have come from ISPs reducing costing around the data portion of it," Derek Hershaw, CEO of MWEB ISP told News24.

State enterprise Telkom has a virtual monopoly on infrastructure and users are required to pay for a landline telephone along with broadband access.

For ISPs, the additional consumer cost hurts their business model.

"Why are we still forcing consumers to pay for a fixed line voice service? That's simply a tax on top of your broadband connection fee," said Hershaw.


There is demand for broadband internet services in SA and MWEB has an active gaming community of around 50 000 users and most of its customers have opted for uncapped offerings.

"Our uncapped base is now bigger than our capped ADSL base - just over 60% of our customers are now uncapped.

"On a month by month basis, in terms of new customers that join MWEB, almost 90% come in on an uncapped product. That was our strategy from Day 1; that's where we focus our attention," said Hershaw.

MWEB introduced uncapped internet service to SA in 2010 and Hershaw said that there observable changes in user patterns.

"We've seen that mindset in the South African consumer change now. Uncapped is accepted as the way the internet should be provided and the way that people want to consume it," said Hershaw.

More MWEB customers are consuming rich media like video online and engaging in torrent downloads that were cost prohibitive under the old model.

"What we leant very quickly is that the South African consumer is no different to a consumer in any other part of the world. Once you take the shackles off, they behave in exactly the same way," Hershaw said.

According to MWEB, consumers in SA have become more demanding as far as internet connectivity was concerned but cost was still a barrier to entry. It is estimated that there are about 800 000 ADSL subscribers in the country.
"The access side still remains a barrier to wide scale adoption," Hershaw added.

News24 is part of, a subsidiary of Media24, which is in the Naspers stable. MWEB is a subsidiary of Naspers.

- Follow Duncan on Twitter
- News24
Read more on:    mweb  |  broadband  |  internet

Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


3 must-do trail runs

If you love trail running, you have to put these on your bucket list.


Where were you when you last felt alive?

Tips for paddling your first Dusi
Climbing the world’s largest stone arch
Awesome extreme sports people
Watch: 2015 Absa Cape Epic route

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now! - shop online today

One day only! – 40% off Appliances!

Get 40% off 100’s of appliances at While stocks last. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25


You may prefer to be in charge because then you can call the shots. You are not as flexible as you like to make out to be and more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.