News24

New BlackBerry Curve range unveiled

2011-08-23 14:45

Cape Town - Research In Motion (RIM) has introduced a new range of BlackBerry smartphones with the BlackBerry 7 operating system.

"These new models will build on the incredible success of the BlackBerry Curve line and further expand the largest global launch of BlackBerry smartphones in our history," said Mike Lazaridis, President and Co-CEO at RIM.

BlackBerry smartphones have been on the decline in developed markets, particularly as iPhones increase their popularity and with the rise of Android-powered devices.

However, in developing markets like South Africa, these smartphones dominate, with up to 70% of devices here being a BlackBerry model.

Analysts have said that RIM is declining and cannot compete in the smartphones battle, but a senior official dismissed that.

Subscribers

"North America at the moment is a spec war. When we launched the BlackBerry Torch it was slated even before it left the doors," Rui Brites team leader for Product Management in Africa for RIM told News24.

The company announced one million new subscribers to its base in developing markets of Europe, the Middle East and Africa (EMEA) recently.

"We're excited by the continued momentum we're experiencing across EMEA, and are appreciative of the amazing efforts of our application developer partners, our operator partners, our retail partners, and our distributor partners who have helped us make this happen," said Patrick Spence, Managing Director of the EMEA for RIM.

The new Curve phones feature the similar Qwerty keypad and trackball navigation in previous models along with a 5 megapixel camera with flash.

RIM says that the processor has been upgraded and this may rebuff some of the criticism levelled against the company's devices.

One of the reasons for the BlackBerry success in developing markets is the integrated unlimited data package usually included with the phone.

RIM sees itself as a partner to mobile operators and usually has protracted negotiations with the providers before launching a phone in a country.

Transactions

"We see ourselves as an integral partner: We really believe we're a partner, not just another device vendor and it goes back to the solution. For R2 a day, you have access to your browsing," said Brites.

He said that BlackBerry users spent more time on the internet because of the data packages, particularly in developing markets.

"The BlackBerry proposition allows them to do all that without think about it, so it's driven adoption in the consumer market that's able to use all these features without having to think about 'How much is it going to cost me at the end of the month?'"

RIM says that the new Curve supports Near Field Communications (NFC) a technology that has the potential for transactions where the device can be used as a wallet.

"Additional enhancements to this next generation BlackBerry browser have also enabled smoother navigation and optimised HTML5 performance for incredible gaming and video experiences," the company says.


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Comments
  • spiderkzn - 2011-08-23 15:06

    I hope they have Blocking Broadcast feature?

  • Gennath - 2011-08-23 15:49

    Honestly, no pictures?

      LBS - 2011-08-23 16:15

      Is what I thought

      LBS - 2011-08-23 16:15

      Is what I thought

      2nd coming - 2011-08-23 16:44

      Eish...inserting pictures,she's too complicated for the SciTech journalists

      2nd coming - 2011-08-23 16:44

      Eish...inserting pictures,she's too complicated for the SciTech journalists

  • Sean - 2011-08-23 15:59

    still no Skype support!

  • Licikityspit - 2011-08-23 16:02

    BB us some pics pleeez

  • MP3 - 2011-08-23 16:06

    You can put make up on a pig. But it's still just a pig.

      Tony - 2011-08-23 16:09

      Can pigs fly?

      Tony - 2011-08-23 16:09

      Can pigs fly?

      MP3 - 2011-08-23 16:23

      Oh look the fanbois have rated my comment unfavourably. Whatever shall I do?

      MP3 - 2011-08-23 16:23

      Oh look the fanbois have rated my comment unfavourably. Whatever shall I do?

  • ArtimusPrime - 2011-08-23 16:17

    without pictures, this article is useless

  • Da.Liva.Delvira - 2011-08-23 16:18

    How about better graphics on games, Cheaper BIS and BES services (to attract more consumers). Put down prices on the BB application world, and other billing methods on BB application world for example, pay via the airtime (cellphone account). I mean honestly, pay via credit card is just dangerous these days. Oh and support and updates on existing models, like curve 9300... Geeez I've been waiting for a phone software update for over a year now... Comon RIM!!! Catch a wake up my bru. The only reason that we not buying Iphones is cos they are crap expensive!!! If I had the cash I would by an Apple IPhone instead of a BlackBerry. The other reason why the S.A. market is higher in purchasing BB is cos of young people. Stupid RIM, you don't even know how to do research do u???

      Nick van den berg - 2011-08-23 16:44

      Take your phone to the nearest vodashop and they will put OS6 on for free!!

      Nick van den berg - 2011-08-23 16:44

      Take your phone to the nearest vodashop and they will put OS6 on for free!!

  • nosiphom - 2011-08-23 16:30

    The Blackberry OS 7 is a far cry from Android 2.3.3 (Gingerbread). I checked the specs of the Blackberry Torch 2 (9860). It comes far short of the Smasung Galaxy 2. South Africans will also wake up like the rest of the world and realise that the BB handset offering is not good enough. Some of the services they have are fantastic, but handset ???

  • Nick van den berg - 2011-08-23 16:43

    Link to the new Bold touch 9900 specs http://www.gsmarena.com/blackberry_bold_touch_9900-3116.php And the link to the new Curve 9360 specs http://www.gsmarena.com/blackberry_curve_9360-3722.php And a link to the new torch 9860 specs http://www.gsmarena.com/blackberry_torch_9860-3926.php The new torch is going to be an absolute AWESOME phone. Who cares about a galaxy 2 and all the other Andriod sh8t. BB RULES!!

      Renny Meere - 2011-08-23 17:10

      Looks like an old typewriter, but ugly!

      Renny Meere - 2011-08-23 17:10

      Looks like an old typewriter, but ugly!

      VAMP - 2011-08-23 17:14

      http://www.gsmarena.com/sony_ericsson_xperia_duo-4047.php This is what you call a awesome phone

      VAMP - 2011-08-23 17:14

      http://www.gsmarena.com/sony_ericsson_xperia_duo-4047.php This is what you call a awesome phone

      uncle ruckus - 2011-08-24 08:28

      Nick, Nick, Nick...I would advise you to use the compare tool on GSMarena and compare the Galaxy S II with the new breed of RIM products(or is compare tool too advanced for a BB user like yourself?). There is a reason why RIM's sales are in decline... They have have no real technological trump cards. Ignorance of people like you, is what keeps company's like RIM providing inferior products to the masses.

      uncle ruckus - 2011-08-24 08:34

      Here's the link to the comparison of the two products... if you were struggling to find it. http://www.gsmarena.com/compare.php3?idPhone1=3926&idPhone2=3621 Notice, the SII is already released and still has better specs than the "still to be released" Torch 9860... but I am pretty sure someone as tech savvy as you would know that already?

  • bobtonn@gmail.com - 2011-08-23 16:43

    no pics? ....nice job

  • Renny Meere - 2011-08-23 17:11

    My comments keep disappearing, wtf?

      Netherlands - 2011-08-23 18:18

      Try sending your comments via BB

      Netherlands - 2011-08-23 18:18

      Try sending your comments via BB

  • Louis - 2011-08-23 17:20

    Pictures???

  • Laurens Smit - 2011-08-23 17:30

    I am sure they would have implemented that feature. (Blocking)

  • Laurens Smit - 2011-08-23 18:03

    I hope so

  • bianca.cunningham - 2011-08-24 08:10

    I hope it has an auto-keypad-lock-feature!

  • Wovenivy - 2011-08-24 08:17

    As my kids live abroad, for me the most important feature of a smart phone is Skype. If the new model BB doesn't have Skype I will change to Iphone. No brainer! BB users have been begging for this feature for ages so if the new model doesn't have it, it just goes to show, RIM isn't really listening to the market.

      nosiphom - 2011-08-24 12:53

      Smasung Galaxy 2 runs skype. By the way it is far ahead of the Iphone 5 (yet to be released) - feature for feature.

  • horsehair - 2011-08-24 08:51

    nice photo chops

  • Matthew Buser - 2011-08-24 10:41

    RIM are trying thier best to revive a dying brand.. I have found that most users of BB's are only using this device because it hasa cheap BIS which is fine but at the end of the day internet gets cheaper all the time. If you want a really good smartphone then buy an iPhone.. the touchscreen interface is light years ahead of BB touchscreen in terms of usability and most of the "essential" apps (skype, Google maps etc) are imbedded. No competition! I would rather shoot myself in the foot than use a stoneage BB!

      nosiphom - 2011-08-24 12:56

      Recommend Galaxy 2 - do the comparison you will see who is ahead, Iphone or Samsung Galaxy 2 - screen clarity, browsing speed, cameras, etc, etc. I-phone does not even support bluetooth, neither does it have a microSD slot !

      audi.quattro - 2011-09-01 00:21

      the only reason young people are buying bb's are because of bbm

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