News24

New BlackBerry Torch in SA

2011-11-21 15:06

Cape Town - Research In Motion has launched the new BlackBerry Torch in South Africa.

The launch was widely expected given that the company has recently announced upgrades to its entire range of smartphones, including an all-touch Curve 9380.

The new device will sport the new BlackBerry 7 OS which has passed security criteria for evaluation assurance level 4+.

"Building on the popular design of the BlackBerry Torch 9800, the new BlackBerry Torch 9810 is faster with high performance hardware features and the new BlackBerry 7 OS delivering an enhanced multimedia experience," the company said.

RIM is under some pressure internationally as competition from Android-powered smartphones dominate market share and the company faces a declining market share.

Faster

Research firm Gartner revealed that 60.5 million Android-powered smartphones were sold in the third quarter, giving the operating system a 52.5% market share, up from 25.3% in the same quarter a year ago.

RIM saw the largest decline with its market share falling to 11% from 15.4% on sales of 12.7 million units, Gartner reported.

"Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems," Gartner principal analyst Roberta Cozza said.

The new Torch features an 8.1cm touch screen and users will be hoping that the battery lives up to the display.

"We believe that customers in South Africa will be thrilled by the faster performance, enhanced browsing and richer multimedia delivered by this powerful new BlackBerry 7 smartphone," said Rui Brites, director of product management for Africa at RIM.

RIM promises that browsing on the new device will be 40% faster than the previous due to a WebKit engine and upgraded 1.2GHz processor.

RIM is also hoping to grow its ecosystem and is offering the game Training with Messi for its smartphones.

Users who download the game have the chance of meeting football legend Lionel Messi.

A large part of RIM's success in developing markets has close co-operation with mobile operators to provide the smartphones with the BlackBerry Internet Service which offers unlimited web access at a flat rate.

This has made the platform the top-selling mobile device in South Africa and it is expected that the new Torch will be offered on contract, given that it is a premium device.


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Comments
  • jpcronje - 2011-11-21 15:27

    Crap

      Ampers - 2011-11-21 16:22

      Don't think it is crap, but I went for Android after reading that Blackberry had the highest level of radiation. And Android can be exciting, look at the proposed Samsung Galaxy S III due out next July - quad core 2GHz Tegra 3 just for starters. You can read about it on the "Ampers Rants" blog but you'll have to search for it (Quad Core). So yes, I thought Garners comments on Android is unfair, especially with a product that is so low down in the sales tables. Samsung Android alone outsells the iPhone now.

  • shauncro - 2011-11-21 15:28

    Does the new OS support Microsoft Active sync? Only then does it actually become a viable Business tool. Currently the way the old OS deals with mail is absolutely pathetic! And i don't want to install a new server just to resolve a problem for a handful of users. Android, Windows and Apple based phones all support this technology!

  • joelstew - 2011-11-21 16:02

    Thats cool but its not an iPhone ;)

      joelstew - 2011-11-22 11:21

      haha im actually an android user. I've never owned an iphone or blackberry. but if they all were the same price i would of gone for the iphone as its reputation speaks for itself. But yes i agree with you. Changing the battery and fixing cracked screens are nest to impossible :)

  • d4zza - 2011-11-21 16:05

    Yawn. BlackBerry's touch recognition is still sets it way behind Apple, Samsung and HTC. IF they improve in it, they MAY actually have a decent chance.

  • johann.jordaan - 2011-11-21 16:49

    Ive got a 9800 torch and love it. If they can sort out the battery to last a bit longer, I would definitely go for this device.

  • Wernher - 2011-11-21 18:33

    This be BB's best phone yet, but to RIM it's too little too late... Android is going to take over the market and Samsung will be the largest phone company... iPhone is way too pricy and offers less than Android/Samsung combination that offers way more than both RIM and Apple phones... Those who have iPhones most certainly can't do more than someone owning say a Samsung Galaxy S2... not even with the iPhone 4S, and then Samsung keeps on bringout the latest gadgets and neither Apple, nor RIM can keep up with the pace.. seems like Google is doing it again with Android and the evil empire, Oracle wants a piece of the pie because of so called Java license infringement with Google using a "modified" version of Java being sued by Oracle for it.. the battle continues, but may Google win and Android rules because in the end nothing else matters, however keep the competition going! :P

  • dale.hair - 2011-11-21 21:32

    What you guys think about the new Bold 9900 BB, iv heard the battery life is pathetic, i had basic BB but now looking for new phone, Iphone, BB, Android? Need core email and game, with plenty internet browsing, multi for me, decision i cant make at moment, and prices to hefty...

  • Transkie Sun - 2011-11-22 07:00

    I have a iphone4 and torch. Touch is complicated and battery life is sad I plug it in all the time. iPhone has bad reception on vodacom but really good on mtn. iPhone is easy and has a fluent user friendly touch screen base software.

  • treatwell - 2011-11-22 07:17

    As long as BB offers unlimited internet browsing I dnt care if android or apple produce a fone that can take pictures from outer space. BB FOREVER!!!

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