New Cell C CEO 'ready for action'
Cape Town – New Cell C CEO Alan Knott-Craig has said that
his first priority is to build a "world class network".
"The number one priority is I have to make sure that we can build a world
class quality network with a footprint which is competitive or better than the
other network operators. We cannot build a company without a proper
network," the former Vodacom boss told News24.
Cell C is regarded as a junior in the South African mobile market and its third
position behind Vodacom and MTN is under pressure from Telkom new-comer 8ta.
Knott-Craig said that it will take some time to build a network.
"It's going to take 12 months, maybe 18 months. We can do other things in
parallel, but that has to be a top priority."
He officially takes over in April and said that this was due to his cooling off
period after his stint at Vodacom.
"I had a restraint which was three and a half years which only comes to an
end at the end of March this year. I think three and a half is enough time,
number one and I think Vodacom has changed a little bit in three and a half
years," he said.
Knott-Craig rejected suggestions that he had been out of the industry too long
to be able to make a contribution to the operator, but recognised that he had a
"We're going to find out - I think so. I've always liked the company Cell
C. I like the shareholders which is important.
"It's a three-year contract so this not like a lifetime job. I'm very keen
on it and absolutely determined to make sure the company is a lot more
competitive when I leave and in really good shape - a force to be reckoned with
in South Africa," he said.
Vodacom CEO Pieter Uys congratulated Knott-Craig on his appointment.
"Congratulations to Alan. Competition is always good. Looking forward to
working with all in telecoms industry to shape future," Uys wrote on
And Knott-Craig appeared to be ready to face the challenge.
"Pieter is very good and Vodacom is a great company - so is MTN. But these
are two formidable companies and formidable CEOs - that just makes it more
exciting, I guess," he said.
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