News24

Nokia: Smartphone war

2012-02-06 10:38

Cape Town - The smartphone market has become a war of ecosystems and Nokia wants to build an empire, the company said.

"We said 'It's no longer a war of devices, it's a war of ecosystems'. Essentially we partnered up with Microsoft and we're going to build this third ecosystem," Patrick Henchie, Nokia head of product for South and East Africa told News24.

Henchie conceded that the unlimited internet offer linked to BlackBerry devices was working to cement the smartphones in South Africa, but said that Nokia has a strategy to regain the crown in the mobile market.

"The fixed cost internet is a good offer. For us in South Africa to regain that crowd it's about creating desirable devices coupled with amazing software," he said.

Nokia also had some features on the new devices that would limit the data for consumers sensitive to cost.

Transition

"We've got some really great initiatives in terms of the Nokia browser which comes standard on these devices. It's a proxy-based service where it compresses data by up to 90%. The push e-mail that we use where you can set up to 10 accounts: That e-mail is also compressed," Henchie said.

The windows phone is a different platform from the established ecosystems like Google's Android and RIM's BlackBerry in SA.

While Apple has sold 37 million iPhones in the last three months of 2011, the company has not made a strong showing in SA, though the device has a loyal, vocal band of fans.

Nokia's approach differs from the established smartphone manufactures in how users will interact with apps.

"What people are going to find different about the Windows phone is it puts people first. It integrates a lot of this into the operating system. It's not a hop from app to app, it's more of a seamless journey," said Henchie.

Nokia has 60 000 apps available for its devices, and even though that doesn't close to the number of apps for iPhone and Android, the company is determined to make a bigger impact in the smartphones market, even as shipments of its new flagship Lumia slid.

The company is in transition as it moves to cement a partnership with Microsoft to create a competing ecosystem for its devices.

"While we progressed in the right direction in 2011, we still have a tremendous amount to accomplish in 2012 in order to properly position Nokia for sustainable long-term growth," CEO Stephen Elop told analysts recently.


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Comments
  • raath - 2012-02-06 11:27

    Entering the smartphone "war" (only now) with Windows Mobile is like taking on nuclear weapons with a water pistol.

      richard.hipkin - 2012-02-06 11:58

      Wait young Skywalker, wait and watch..

      Bob - 2012-02-06 12:09

      I'm waiting for the android and apple fanboys to come and fling poo about something they've never used just because it isnt their brand of choice.

      birkettN - 2012-02-06 12:23

      Android has data management already. Poo on you Bob

      Bob - 2012-02-06 13:05

      Data management? thats a pretty broad term Birkett. Would you mind elucidating on that?

      willemdirkvantzand - 2012-02-06 19:43

      Referring to Windows Phone as "Windows Mobile" clearly reveals that you know nothing of the Nokia Lumia range or any other Windows Phone. "Windows Mobile" was discontinued because it was crap. Windows Phone is actually very awesome: I got my Nokia Lumia two weeks ago to replace my old iPhone (also a brilliant phone) and I am VERY happy with it.

  • fillibusters - 2012-02-06 11:46

    like 2 turkeys falling from a high rise building saying - well so far so good ;)

  • tommie.stevens - 2012-02-06 12:17

    Same…. Nokia only realised it know…. It would have to be a very special phone to get me to move away from my IPhone…..

  • KeenanMag - 2012-02-06 13:27

    I tested this phone at the V&A Waterfront in Cape Town this weekend, and Nokia still has a lot to improve upon in terms of the actual handset nevermind the product positioning. For instance, they boast a 12-megapixel camera yet in comparison to my iPhone 4 (which has a 5 megapixel), the Lumia lacked proper auto-focus, colour-naturality and when zoomed x2, the phone simply blurred the picture, the conditions for which were well-lit. I will concede however that the handset feels good in your hand and the interface is quite fluid, assuming of course, you know exactly what to do, as the phone has lots of nooks and crannies - not very simple.

      richard.hipkin - 2012-02-07 15:33

      Actually it was only the N8 which boasts a 12MP camera, the Lumia has an 8MP camera..

  • Jerome - 2012-02-06 13:49

    I have had a windows phone for over a year now and my girlfriend has an iphone 4s let me tell you hands down my WP7 thumps the iphone in every department. I beleive the best phone os at this very moment in time is still Android but Windows Phone will beat IPhone in the coming months they will take market share from iOS and RIM.... watch and see!

      raath - 2012-02-07 07:43

      Apple's revenue from the iPhone ALONE is more than that of the entire Microsoft. It is great to be positive though...

  • sh.fish1 - 2012-02-06 16:05

    TAKES TIME TO CHANGE, I WONT LEAVE MY BB FOR NOW

      raath - 2012-04-30 14:59

      I am almost certain that you have replaced your broken BB with another once in the time since you posted your comment :p

  • ludlowdj - 2012-02-07 15:07

    It is so nice to see Nokia kicking it up a gear their platform being rather old to say the least, this will place Nokia firmly back in the drivers seat in respect of Nokia fans and as the phone becomes better known I'm sure we will see a lot of converts, I get my Nokia Lumia 800 next week and really can't wait

  • richard.hipkin - 2012-02-07 15:30

    Samsung Hemroid Apple iPoo Over rated...

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