Online shopping is the 'way to go'

2010-10-29 09:07

Cape Town - PriceCheck's online business model can offer consumers more variety with their digital online purchases, said

"We offer a wide variety of products from different suppliers online. Our first priority is to get big brand shops online, but we can help fulfil the shopping needs of people without them having to leave their desks," PriceCheck founder Kevin Tucker told News24.

The company has been operating since 2006 and allows users of its website to browse products before deciding on a purchase. Products can be compared on price and users are directed to vendors' websites to make a purchase.

Online shopping is the way to go and PriceCheck is advancing this online business model for the the country in the long term.

The site has been revamped to add more functionality for users and improve the accuracy of its search, but not everybody is enthusiastic about the online business model in SA.

"We are focused on retail and our approach has not gone online yet," Computer Mania's Charl Adams told News24. "There are so many traders online and it doesn't fit with our structure at the moment. Retail works for us," he added.

Online reputation

"They would be in competition with us, they're really just an agent. We would have to pay for a sale and I have sales people in my business already," Incredible Connection CEO Dave Miller told News24.

But Tucker insisted that an online strategy was essential for companies and described that one had to build an online reputation the same way as a retail reputation - with good service.

"Retail is great in the short term, but in the long term you need an online strategy. We have our Trusted Shop programme that we use to evaluate shops. You have to be listed with us for at least six months, have a secure payment gateway, and provide full contact details," Tucker said.

Companies that fulfil these requirements would be identified on the PriceCheck website as trusted, and even big brand shops would have to earn the label, he added.

Miller, though, said that he sees "more value" in consumer advocacy website like where people can comment on the service they receive from vendors.

"What's the level of service like (with PriceCheck)? I don't see any other big names there. I'm not knocking them, but I just don't see value in it. I see far more value in Hello Peter where we register and respond to customers' complaints."


Tucker said that PriceCheck gave everyone the ability to compete and that users would be allowed to leave reviews of shops and products purchased.

"Our core business model is referring traffic to shops, it's a great ROI (return on investment) model. We give free exposure to merchants and we send them highly qualified users."

He conceded that some people browsed the site and made their purchase elsewhere, but was bullish about the value of the user experience.

"We have 170 shops registered and over four million products on offer. Sure, there's a fair number of people who browse - that's unique to South Africa - but next time they might decide to buy," Tucker said.

- Follow Duncan on Twitter

Read more on:    internet

Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Parties serve urgent application over Tlakula

Opposition parties have filed an urgent application in the Electoral Court over their demand that IEC chair Pansy Tlakula must resign, UDM leader Bantu Holomisa says.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Thursday Bellville - 18:24 PM
    Road name: N1 Outbound
    DELAYS approaching the Durban Road exit
  • Thursday Cape Town - 18:04 PM
    Road name: N1 Outbound
    ACCIDENT obstructing two lanes at the M5 Koeberg Interchange - DELAYS from Lower Church Street
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now! - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Samsung Galaxy S III 16GB

There are no straight lines in nature. The Samsung  GALAXY...

From R3525.00

I'm shopping for:


You may be required to travel or get information for your job. This may be restricting in some way or something may slow more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.