Qantas grounds spoof Twitter account

2012-02-14 12:43
Sydney - Australia's Qantas has shut down a parody public relations account for the airline on social media site Twitter, saying Tuesday it was "causing confusion" for customers.

The account, @QantasPR, was started following the airline's dramatic 48-hour grounding of its worldwide fleet last October over an industrial dispute with its staff, which prompted an angry backlash from customers.

Using the distinctive red and white "Flying Kangaroo" icon as its profile image, the account lampooned the airline and was followed by thousands of the micro-blogging site's members.

It has been officially suspended by Twitter and Qantas confirmed it was behind the shutdown.

"Qantas reported @QantasPR for breaching the Twitter terms of use and causing confusion. As a result, the @QantasPR username has been removed," a Qantas spokesperson said.

Cynical move

Cricket legend Shane Warne was among the spoof account's victims, directing a tirade of abuse at @QantasPR after the airline lost his luggage on January 22.

"I thought you were meant to look after Australians, not be sarcastic. You too often are late, cancel flights and lose luggage," Warne tweeted.

"Actually your lack of sympathy towards all those passengers you left stranded is quite simply staggering. SORRY might help everyone."

Despite describing itself as "the non-official official broadcast channel for Australia's national airline", @QantasPR did not specify clearly enough that it was a parody account not affiliated with the carrier, Qantas said.

Twitter users criticised Qantas for the move, with one wag sarcastically thanking the airline because he was "genuinely unable to differentiate between your company and a joke".

Others claimed it was a cynical move ahead of the release of Qantas's half-year results on Thursday, with speculation it is poised to announce job cuts.

A new account, @QantasPRPR soon sprang up, calling itself the "unofficial official Twitter account of the now defunct @QantasPR" and calling for the ban of "plane-sized Coke cans" and flights into the southern city of Adelaide.

It is not the first time Qantas has hit turbulence on Twitter - it was ridiculed for running a contest about the ultimate "luxury experience" just weeks after the grounding amid its dispute over staff pay and conditions.
Read more on:    twitter  |  qantas  |  air travel  |  social networks

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

linking and moving

2015-04-22 07:36

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.