News24

RIM giving up on BlackBerry battle

2012-03-30 10:31

Washington - Research In Motion Ltd, the Canadian company that makes the BlackBerry, announced plans on Thursday to focus on its core business customers.

It was the latest in a series of developments as the company struggles to compete with Apple's iPhone and iPad and phones running Google's Android system.

The company has been struggling maintain its smartphone dominance in developed markets in the face of competition from Google and Apple.

In January, its co-CEOs resigned in a management shake-up.

Here is a time-line of the company's troubles.

Timeline

September 15 2011: RIM reports a sharp drop in net income and revenue in the fiscal second quarter and says it has sold far fewer PlayBook tablet computers than it expected.

October 10: E-mail and internet services are disrupted for three days, primarily outside North America. RIM says a crucial link in its infrastructure had failed, and a backup didn't work either. By the third day, other users, including those in the US and Canada, were affected by a backlog of traffic.

October 25: RIM says it is delaying the launch of an upgraded operating system for the PlayBook until February, saying it isn't up to its standards yet. The company also says the new version initially won't have the popular messaging service BlackBerry Messenger. It's the third delay announced since the features were promised in April.

December 1: RIM suspends two employees after their drunken rowdiness forced an Air Canada flight from Toronto to Beijing to be diverted to Vancouver. The two are later dismissed from the company.

December 2: RIM says it is writing off much of its inventory of PlayBook tablets after it had to sell them at a deep discount. The model originally priced at $500 now costs $200.

The company says it's taking a pre-tax charge of $485m in the just-ended quarter. RIM also says it will sell fewer BlackBerrys in the holiday quarter than in the one that just ended. It also says it won't meet full-year earnings guidance of $5.25 to $6 per share, the third cut in a row.

December 5: Police in Indonesia say a senior RIM executive is a suspect in a stampede at a BlackBerry promotion there in November. Police say several people fainted and dozens were injured at the global debut of the BlackBerry Bold 9790.

New phones

December 6: RIM says "BlackBerry 10" will be the new name for its next-generation system after the company loses a trademark ruling on its previous name, BBX.

December 15: RIM says new phones deemed critical to the company's future won't be out until late 2012. The company says the BlackBerry 10 phones will need a highly integrated chipset that won't be available until mid-2012, so the company can now expect the new phones to ship late in the year.

The company also says BlackBerry sales will fall sharply in the holiday quarter compared with the three months that ended on November 26. RIM says it would only ship between 11 million and 12 million BlackBerrys in the fourth quarter, down from 14.1 million in the third quarter.

January 22 2012: RIM founders Jim Balsillie and Mike Lazaridis announce they will step down as co-CEOs. Thorsten Heins, a chief operating officer who joined RIM four years ago from Siemens AG, was named as their replacement.

February 21: RIM finally releases an upgraded operating system for its PlayBook. The free upgrade allows for built-in e-mail, calendar and contacts on the tablet - features promised within 60 days after the PlayBook's launch last April.

The PlayBook had received negative reviews because it launched without an e-mail program and the popular messaging service BlackBerry Messenger. The new version still doesn't include the messaging service.

March 29: RIM says it plans to return its focus to its corporate customers after failing to compete with flashier, consumer-oriented phones. RIM says it will focus its consumer efforts on targeted offerings that tap the company's strengths and will explore partnerships and other opportunities for consumer products that aren't deemed central.

RIM says Balsillie has resigned from its board, and two top executives are leaving.

Comments
  • jurgen.eksteen - 2012-03-30 11:15

    When you go onto the ocean you choose something that has quality, robustness and can withstand the storms along with all the great stuff onboard ... you don't go with something that is bad quality, has to be replaced just as you left port because of something small that went wrong and has one great service onboard that diverts attention from all the leaking and patchwork as it's busy sinking. (Analogy for Samsung/Apple competitive phones opposite BB)

  • mthandazon - 2012-03-30 12:03

    I have been talking about these useless gadgets now the owners are ditching it, hehehe android yizo yizo

  • kritzinger - 2012-03-30 12:28

    Actually BBM has existed on the Playbook ever since BlackBerry Bridge has been available, ie. Before OS2. Dunno how AP would have botched that. Either way, Android is my next move even though I'm a fan of my Playbook.

  • ludlowdj - 2012-03-30 13:26

    Blackberry will remain a profitable and viable business for many years to come, the truth is that although it may lag behind in 1st world setting, third world emerging markets will be the BB mainstay due to its cost for a long time.

  • Dean - 2012-06-14 11:30

    Die BlackBerry. Sink RIM! The journey is over and you have failed consumers and your new focus to concentrate on corporates just shows that you never really cared about the consumer. Now your only hope is to lure corporates into contracts to keep your business alive. You should have made better phones to begin with. Time to make the move to android!!

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