Red Bull to sell smart Cell C deals

2011-02-08 22:47

Cape Town - Cell C has partnered with energy drink Red Bull to provide cellphone contract packages.

Red Bull hopes to extend its brand identity through the partnership with Cell C in providing a range of content to customers who take out the contract.

"Red Bull MOBILE is an innovative mobile offering, powered by Cell C's new generation, superfast HSPA+ 900/2100 network and access to premium Red Bull content on a customised smartphone," Red Bull said in a statement.

The partnership with Cell C is of strategic importance because the network doesn't have the clout of Vodacom and MTN in SA and may go some way to restore some credibility lost in the "4G" ad campaign over which the company was censured by the Advertising Standards Authority.

Of interest is the offer of Android smartphones and this move is part of the international trend of the growth of these kinds of devices.

Customers will have access to regular news and entertainment content for a monthly subscription of R149 over 24 months.

  • Charles Small - 2011-02-09 07:14

    Seems like Red Bull is everywhere.

  • Homer - 2011-02-09 07:52

    Cell c will not restore any credibility by partnering with redbull. In fact redbull may loose their credibility. Cell is a completely hopeless mobile network operator. Their network coverage is non-existant in some major suburbs and coverage whilst driving is a nightmare. They sell contracts by offering cheap subscriptions and now that thats not working, they team up with RB

  • andries84 - 2011-02-09 08:07

    their service is still the worst ever

  • Observer - 2011-02-09 08:12

    Would in absolutely no way make me even in the slightest little bit interested in switching over to CellC. I'd almost rather not have a phone.

      Alex - 2011-02-09 09:13

      haha good one

      LUFC - 2011-02-09 09:58

      You are not their target market

  • Craig - 2011-02-09 11:28

    celphones with wings.......

  • Jason - 2011-02-14 15:18

    since this has happened, I can't get a proper billing response from cell c

  • Kurisani Maluleke - 2013-05-17 15:08

    hy am kurisani maluleke am a smartcall agent so i need cellc red bull i want to sell it.

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