Royal wedding every 10 secs online

2011-04-21 22:02

London - Britain's royal wedding is generating around 9 000 mentions a day online, or one every 10 seconds, according to a study from specialist technology firm Greenlight published on Thursday.

Internationally, those excited by the marriage between Prince William and Kate Middleton on April 29 outweigh the naysayers by six to one, the company's research shows.

During March and April, there have been 158 000 posts related to the wedding on online media, with nearly 61 000, or 38%, coming in the last seven days alone.

YouTube and Facebook (public posts) accounted for the smallest share of the posts, at one and eight percent respectively, while online news sources accounted for 30% followed by blog posts (29%).

Twitter accounted for 17% and forums 16%, Greenlight added. Those proportions could change, however, now that the wedding will be available on YouTube via an official royal channel.

Posts about Middleton's dress (23%), the guest list (20%) and gifts (18%) were the most popular.

Palace officials have said that as well as live streaming of the wedding, there would be a live blog and integrated Twitter feed, underlining how technology is changing the way the royal occasion is viewed around the world compared to past events.

The royal wedding is expected to be one of the year's most watched events globally, with some estimating viewership of up to two billion people.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    royal wedding  |  social media

linking and moving

2015-04-22 07:36 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

Springboks' bus driver inspires team in UK
Mallett says 'no thanks' after England call
Tuilagi to appeal 5-week ban
Win over Boks was 'massive' for Japanese rugby
Traffic Alerts

It is always easier to notice the faults in others rather than face our own. Focusing too much on the perfect and ideal more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.