SA brain builds secure online ID

2012-07-12 11:20
Marnus Broodryk has built Virtual iD as a secure online identification platform. (Picture provided)

Marnus Broodryk has built Virtual iD as a secure online identification platform. (Picture provided)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Cape Town - A South African entrepreneur has developed a secure platform that should reduce criminals' ability to commit identity theft.

"We've implemented great security measures on our system and what I find quite funny is that everyone is questioning the security which I understand, but we give this information on a daily basis to guys behind counters all over the show," Marnus Broodryk the brain behind Virtual iD told News24.

The programme aims to eliminate paperwork in filling in forms and give users control of the information and who is allowed to access it.

"We're creating this platform where you're going to give it [personal information] in a very secure platform and we're going to manage it and you're going to be in full control of all your information because you're going to authorise everything with your cellphone," said Broodryk.

The process begins when users go online and register for the free service. When applying to service provider (buying aeroplane tickets, opening clothing accounts) the system means that you won't have to fill in application forms.

Security

Instead, users will give an eight digit virtual iD number to the service provider and immediately get an SMS for confirmation. Once a confirmation is sent, the provider can access the information.

Broodryk rejected suggestions that the system would imply that service providers would recoup their cost by levying additional charges on consumers.

"We can already prove to the service providers that they are going to save so much money by being on our system. They would eliminate all paper work, so if they've got any application forms, they would save on that.

"And then all the human resources that they are using capturing information and not only capturing but we are human so we make errors so we need to correct those errors as well. So all the time and energy they're currently spending on that would be saved by our system," he said.

The programme launched on 5 July to consumers, in the company is in negotiations with service providers to switch to the system.

"We are currently talking to a couple of partners and service providers to get on board; we're just encouraging the users to go and subscribe and that's also making our sale a lot stronger when we talk to the service providers," Broodryk said.

The company is on a drive to target users of the service and registration is relatively simple.

Incentive

On the website, you are presented with an interface that requests personal information, including the details of a spouse as well as medical conditions. The platform also allows a user created password to update information.

In order to incentivise users to signup, the company is running a competition to win a Sony Bravia LCD TV.

"Our problem is like the chicken or the egg: We go to the service providers; they say there's no-one on the system; we go to users, they say there're no service providers," said Broodryk.

The system limits identity theft because every request for information has to be confirmed by an individual user and the company operates without sending e-mail.

"When we launched this application we eliminated e-mail completely and we said: 'What's your most personal device?' And that's your mobile phone and we going to work on mobile only. So when you authorise details, you're going to authorise it on your mobile phone," Broodryk said.

The system should limit opportunities for hackers to send phishing e-mails for information and users should have more control over any company that wants to use personal information.

Companies may still be able to use information that users have consented to among their various subsidiaries, but the user could arguably still trace the firm first authorised to use their personal information.

"For the first time the user will really be in charge and in control of his own information," said Broodryk.


- Follow Duncan on Twitter

Here is a YouTube video on the Virtual iD:


- News24
Read more on:    internet  |  online privacy
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
23 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Sport

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

ONE DAY ONLY – 50% off 1000’s of toys

Get 50% of 1000’s off toys! Offer valid on selected toys. Shop now! T&C’s apply

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Mind power dominates and can help you to uncover things from a deeper level, but it can also create entanglements if you let your...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.