SA expert welcomes Vodacom 4G

2012-10-11 14:02
An industry expert has welcomed networks labelled 4G in SA. (Motorola)

An industry expert has welcomed networks labelled 4G in SA. (Motorola)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - The 4G mobile networks announced by the mobile operators do not fulfil the exacting requirements of fourth generation networks, but perform as well with regard to user experience, an industry expert has said.

Both Vodacom and MTN announced the rollout of 4G as the country headed toward full LTE (Long Term Evolution) mobile network, despite not being granted access to the spectrum for the service.

Vodacom has already made their service available in Gauteng, and MTN will have it available before the end of the year.

"Technically it's not [4G] because it doesn't meet the full specifications of the ITU [International Telecommunication Union] in terms of the LTE advanced specifications, but in truth, it's become more of a marketing issue than a technical issue because the performance is of the same level," Wold Wide Worx CEO Arthur Goldstuck told News24.

Goldstuck conceded that while the technology didn't meet the exacting requirements of 4G, users would experience unprecedented mobile speeds in SA.

Unfair criticism

"The truth is that what people will experience, is a next generation experience. It's quite absurd to compare the speeds that this LTE network will provide to 3G. To call it 3G is misleading," he said.

The 4G service is expected to produce speeds of over 40mbps, much faster than the previously generation peak speeds of up to 7mbps.

According to the ITU, true 4G is defined as mobile speeds of 100mbps for mobile data communication in cars, for example, and 1gbps (Gigabit per second) for pedestrians.

"It might not be technically accurate to call it 4G, but from the experience point of view, it certainly is equivalent to 4G," Goldstuck said.

He argued that the media had unfairly criticised the initiatives to the faster networks.

"I know that a lot of people bash the networks for claiming it to be 4G because it doesn't match the precise specification, but I think the media have got it wrong in this regard."

Cell C launched an advertising campaign on 4G in 2010, but it ended with a ruling by the Advertising Standards Authority that the ads were misleading. The company appealed, but lost.

Game changing

Vodacom began rolling out a double speed network in 2011, and wasted no time in differentiating themselves from the Cell C product.

"This is something we've been working on for a while and it's double the speed of the thing Cell C called 4G," Vodacom's executive head of media relations Richard Boorman told News24 at the time.

Goldstuck endorsed the initiative, saying that it represented a game changing service for South Africans.

"It really is a significant step forward and it's almost unfortunate that we are beholden to a narrow technical specification."

- Follow Duncan on Twitter

Read more on:    mtn  |  vodacom  |  arthur goldstuck  |  mobile

Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


'Zuma's legacy will be judged by Nkandla'

The legacy of President Jacob Zuma is contingent on how he deals with the issue of upgrades to his Nkandla homestead, says Cape Town Archbishop Thabo Makgoba.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now! - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Curve 8520

Wi-Fi enabled With the BlackBerry Curve 8520 connect to your home...

From R1100.00

I'm shopping for:


Self-indulgence may be strong today. You may want to enjoy yourself to the fullest and share it with those that make you more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.