SA expert welcomes Vodacom 4G

2012-10-11 14:02
An industry expert has welcomed networks labelled 4G in SA. (Motorola)

An industry expert has welcomed networks labelled 4G in SA. (Motorola)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - The 4G mobile networks announced by the mobile operators do not fulfil the exacting requirements of fourth generation networks, but perform as well with regard to user experience, an industry expert has said.

Both Vodacom and MTN announced the rollout of 4G as the country headed toward full LTE (Long Term Evolution) mobile network, despite not being granted access to the spectrum for the service.

Vodacom has already made their service available in Gauteng, and MTN will have it available before the end of the year.

"Technically it's not [4G] because it doesn't meet the full specifications of the ITU [International Telecommunication Union] in terms of the LTE advanced specifications, but in truth, it's become more of a marketing issue than a technical issue because the performance is of the same level," Wold Wide Worx CEO Arthur Goldstuck told News24.

Goldstuck conceded that while the technology didn't meet the exacting requirements of 4G, users would experience unprecedented mobile speeds in SA.

Unfair criticism


"The truth is that what people will experience, is a next generation experience. It's quite absurd to compare the speeds that this LTE network will provide to 3G. To call it 3G is misleading," he said.

The 4G service is expected to produce speeds of over 40mbps, much faster than the previously generation peak speeds of up to 7mbps.

According to the ITU, true 4G is defined as mobile speeds of 100mbps for mobile data communication in cars, for example, and 1gbps (Gigabit per second) for pedestrians.

"It might not be technically accurate to call it 4G, but from the experience point of view, it certainly is equivalent to 4G," Goldstuck said.

He argued that the media had unfairly criticised the initiatives to the faster networks.

"I know that a lot of people bash the networks for claiming it to be 4G because it doesn't match the precise specification, but I think the media have got it wrong in this regard."

Cell C launched an advertising campaign on 4G in 2010, but it ended with a ruling by the Advertising Standards Authority that the ads were misleading. The company appealed, but lost.

Game changing

Vodacom began rolling out a double speed network in 2011, and wasted no time in differentiating themselves from the Cell C product.

"This is something we've been working on for a while and it's double the speed of the thing Cell C called 4G," Vodacom's executive head of media relations Richard Boorman told News24 at the time.

Goldstuck endorsed the initiative, saying that it represented a game changing service for South Africans.

"It really is a significant step forward and it's almost unfortunate that we are beholden to a narrow technical specification."


- Follow Duncan on Twitter
 
- News24
Read more on:    mtn  |  vodacom  |  arthur goldstuck  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
26 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
SPONSORED CONTENT
5 crucial questions to ask before you take that job 2014-10-30 08:00

You choose your employer just as much as they choose you. Here are 5 of the most important things you should find out about a company before you sign up.

/News
 

10 facts about swimming you didn't know

This will make you want to jump right into the pool.

 
 

Where were you when you last felt alive?

Snors with a cause - creating awareness of male health
Inspiring: Rock climbing with just one leg
Watch! Skateboarders racing cyclists
Exciting new zipline for Cape Town!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to R2100 on electronics! – As seen in the catalogue

Wishing for tech gadgets this festive? Save up to R2100 on hot tech products at kalahari.com. While stocks last. Shop now!

TV Series – 2 for R299

Loads of hot titles to choose from. Shop now!

Hot offer: Up to 50% off irons

Save up to 50% on all Philips irons. While stocks last. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be doing the work and playing the game, but your innovative mind is on a far away planet planning the next big thing....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.