SA favours cellphones over TV

2012-02-29 12:18

kalahari.com

Johannesburg - South Africans spend more time on their mobile devices than they do watching television or listening to the radio, according to a Mobile Media Consumption survey.

On any given day, mobile web users spend 30% of their media time on mobile devices, 29% on television and 20% listening to the radio, mobile advertising network InMobi said in a statement.

"Availability, ease of use, and privacy are the top three driving factors to be on mobile," it said.

"Social media, entertainment, and games are the top three mobile media activities among mobile web users. This popularity will continue to grow in the next 12 months."

The survey also revealed that 79% of mobile users were as comfortable with mobile advertising as they were with television or online advertising.

Mobile devices were redefining the media landscape across the world, InMobi CEO Naveen Tewari said in a statement.

"While the opportunities to exploit mobile media remain strong, the stakeholders across the industry will be confronted with ongoing questions and challenges which need to be addressed in order to meet the growing expectations of the customer."

Respondents to the survey were recruited on global mobile advertising networks between September and November.

The sample was calculated according to available mobile website demographics and included 20 000 mobile consumers in 18 markets across all continents.
- SAPA

Read more on:    internet  |  mobile
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Tuesday Kuils River - 12:48 PM
    Road name: R102 Van Riebeeck Road
    TRAFFIC LIGHTS not working at Nooiensfontein Road
  • Tuesday Belhar - 12:12 PM
    Road name: Stellenbosch Arterial Road
    TRAFFIC LIGHTS not working at Symphony Way
 
More traffic reports...
 

Jobs in Cape Town [change area]

Jobs in Western Cape region

Disabled Admin Clerk

Western Cape
Headcount Personnel
R6 500 Per Month

Sales Representative

Cape Town CBD
Mpumalanga Personnel & Training Consultants

Collections Agents

Cape Town
Teleresources Cape Town
R4 000 - R4 500 Per Month

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Apple iPad 2 White 16GB 9.7" Tablet With WiFi & 3G

Two cameras for FaceTime and HD video recording. The dual-core...

From R4300.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

Something may come up to alert you of your security needs. It may be that you need to create a better structure for your finances...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.