News24

SA resellers stick to iPad prices

2011-01-28 14:34

Cape Town - Resellers of the Apple iPad have indicated that they will stick to the recommended retail price, as determined by the Core Group, official distributors of the popular tablet said.

"We took a tempered approach to the launch of the iPad and we're sticking to the recommended retail price," Apple reseller Digicape's spokesperson told News24.

While he acknowledged that there weren't long queues around the store as in other countries where the iPad was released, he said that there have been several enquiries on buying the product over the last year.

When the iPad was released in countries like Australia and South Korea, Apple fans formed long queues to be the first in their country to own the sought-after touch screen device.

Digicape said it would be highly surprising if the bigger retailers sold the iPad at a lower price.

No queues


"No we wouldn't be surprised if they sold it [iPad] at a lower price, but we don't expect it now. If they did it now, I would be quite surprised," said the spokesperson.

Reseller Incredible Connection agreed that few South Africans were queuing to get their hands on the device.

"There are no queues yet, but we had very short notice. We only knew on Wednesday," Incredible Connection CEO Dave Miller told News24.

The iPad faces stiff competition internationally from firms like Dell and notably BlackBerry maker RIM, but those devices still have a long way to go to eat into the iPad's market dominance. It is estimated that Apple has sold about 14 million iPads globally.

There are also strong indications that an iPad 2 will be announced in the US soon and this may hurt local sales as those who want the device may decide to purchase it through unofficial channels.

Miller, though, dismissed suggestions that the updated iPad would hurt local sales.

"There's huge demand and people will still buy it. From an Apple point of view, it can't be linked to a long-term contract."

Competitors

Digicape said that competitors would not hurt the iPad.

"We get no inside information on strategy and products. It's only after a product is announced that we can begin negotiations.

"The iPod wasn't the only MP3 player on the market, and while I'm passionate about Apple products, RIM might come up with a really great product," said the spokesperson.

"They'll [competing products] carve out a niche, but the iPad will still dominate. Like with the iPod and iPhone, there are many MP3 players out there and several smartphones, but people still want the Apple product," Miller said.

"Ultimately the consumer will answer the question" of what device will win the tablet battle, added the Digicape spokesperson.

The 16GB iPad has a recommended price of R4 399 and ranges up to R7 599 for the 64GB one with Wi-Fi.


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Comments
  • lawnservicebobs - 2011-01-28 14:40

    Releasing the iPad nine months after the rest of the world was probably a bad idea.

      webcoffee - 2011-01-28 18:55

      There are so many people who already have Ipads in SA because they either imported it or they bought it through online stores who imported it early. Its good that the local suppliers are sticking to the price when the trend in SA is to milk the consumer like Vodacom has been doing with the iPhone. Interestingly the Samsung Galaxy Tab was going for R8000 through Vodacom last I checked and it almost makes more sense to buy an iPad now. However the Android OS on the Tab seems to be better but the price is way to high when the Galaxy Tab seems like nothing more than respectable brand on an iPad clone. There are numerous Chinese clones of the iPad running Android selling for between R1000 and R3000 depending on where you look with similar functionality to the Galaxy Tab. At the end of the day prices need to come down in SA and make these things more affordable then we will see people camping outside of stores at launches. Our wholesaler's prices are closer to retail prices in the far east. Official distributors add ridiculous markups to the products here, just compare the Playstation pricing locally with abroad, and don't give me the story about shipping costs and duties.

  • lyndonlabs - 2011-01-28 14:49

    amazing, there where no queues? what a surprise, the launch happens a few months before its replacement will probably be announced, and on top of that its not like we knew about the launch for a few weeks in advance. I do almost feel sorry though for the poor saps who ended paying R10000 and R12000 just to get one early since the average selling price is half of that now that they are officially here.

  • mrced709 - 2011-01-28 14:52

    hahahahahahaahhaha lmao Did they really think we (South Africans) would queue outside stores to be the first one to buy an iPad? That is ridiculous. Anyway, the people who really wanted iPads already have em from abroad (Who cares about the fact that its a "gray import"?). It shows that we are a lot more patient than most of the world and the fact that we had to wait until now for the iPad after it was released in the 2nd quarter of 2010 are some of the reasons why there are no queues... Personally, I would rather buy the iPod Touch than the iPad.

  • brokennews - 2011-01-28 15:01

    Pity the only official Apple distributor in SA (Core) are incompetent idiots.

      Shadoz - 2011-01-28 15:26

      oh i do so agree. and the prices they are asking is beyond unreasonable. I mean a iphone 4 in the states is $299 and when it gets here it is R7000-R8000 come on we must all be idiots to keep these people in bussiness.

      brokennews - 2011-01-28 16:01

      Not only that but the NEVER have stock. I have already written to Apple to drop these fools.

      nicklaubscher - 2011-01-28 16:16

      This is the problem in South Africa, there is usually only one distributor for a specific product. Hence no competition and exorbitant pricing, although I must admit the current iPad prices are good. However, why did the product only get officially released now in SA? Useless! Apple must dump Core as a distributor and open up an official presence here in South Africa, then we will see some great price points across the entire product line. Our problem is we are far too complacent as consumers and simply carry on paying, man we are slack.

      Aryan Mike Binazir - 2011-01-29 01:38

      @ Shadoz.. The iPhone in the states is 299 plus a contract for 24 months of at least 50 dollars a month.. not 299 straight up.. the contracts on MTN for the iphone actually work out cheaper than that!

  • polymath86 - 2011-01-28 15:08

    Just picked one up for 3500!!! Brand new, lady won it and doesnt know how to use it!

  • Darryn - 2011-01-28 15:14

    hahaha south africa getting ready for the ipad release, come on people, the earth is round, the ipad 2 will be released shortly after the ipad is on sale in za! further and further down the 3rd world country ladder, not to mention the ridiculously slow internet speed!!!!!!!

      tdk25 - 2011-01-28 16:21

      You really think it's South Africa's problem that we only getting the IPAD now??? Dont be an idiot...This is simply a business case. Same thing happens with every gadget or movie. Stop trying to find anything to complain about please

      subtract.mobile - 2011-01-28 17:14

      @tdk25. Yes it is a South African thing. It doesnt happen with every movie that we have to wait a year to be able to purchase it in this country. The samsung tablet was released here very quickly after the international release. Apple may have lost a lot of market share with this delay. Also the pricing is madness. I bought my 32 gig with wifi and 3g for R1400 less than its being sold local.

  • davisto - 2011-01-28 15:19

    where can i get the ipad for R4000 from? evrywhere i go its 6K +.

  • garriga - 2011-01-28 15:35

    Should have waited for the iPad2...

  • Doc Walker - 2011-01-28 15:39

    It's still a pointless toy

      LUFC - 2011-01-28 19:04

      Not exactly

  • Haas Das - 2011-01-28 15:40

    A person with an iPad looks like a midget with an iPhone anyway

  • sagrenm - 2011-01-28 15:54

    I think that the Ipads release marketing strategy was seriously flawed, there is a great deal that they are complacent about South Africa. Although the Samsung Galaxy is not as superior as the Ipad, it is extremley User and consumer friendly, user friendly because it has a storage capacity of 16gb and 32gb and is expandable to an additional 32gb by means of a sd card, The apple Ipad does not allow for any expandable memory. The Galaxy is also feature rich with various network protocals, it has Wifi, 3g, HSDPA, HSUPA (if you upload loads of photos and videos), apple have restricted protocols, eg, wifi or 2g with wifi, The galaxy is also a phone and can be bought in 2 different sizes 7" and 10". Samsung are offering the galaxy on contracts through MTN and Vodacom making it the most accessible of all device to the general public. Lets see if the Ipad will be available through Vodacom or Mtn, Ipad is a brilliant device but is proprietry locked down which is very restrictive, i have only named a few restrictions here, but with that said,why would i want to spend my hard earned rands on an ipad when i know my money will be better spent on a company that has its presence here in South Africa and very well knows the market it is selling to. Its a no brainer for me, im going galaxy

      Qazas - 2011-01-28 16:12

      @Sagrenm: I think you are not quite comparing apples with apples. Firstly, you mention maximum capacity of Galaxy is 48 Gb (16 +32). The iPad at the same price of the Galaxy comes with 64Gb. In terms of connectivity, the iPad has 3G not 2G as you mention. Finally, if you want a 7" or smaller model then you are moving away from a Tablet. Why not then just get a smart phone? I like the Galaxy but believe it is over priced in this market.

  • getnotted - 2011-01-28 16:01

    probably an even worse idea is launching a R4000 + product in SA after christmas.

  • Andysor - 2011-01-28 16:03

    55 iPads sold today at the Sandton iStore -- highest in the country...

  • Peter - 2011-01-28 16:14

    Resellers of the Apple iPad have indicated that they will stick to the recommended retail price, as determined by the Core Group, official distributors of the popular tablet said. Isn't that called "price fixing"?

  • Gavin Bird - 2011-01-28 16:15

    Apple feel rocks for the south African market. Just try get an Apple product repaired in SA. The iStore people don't want to know your story and they bounce you between the equally incompetent Vodacon & MTN. On top of this there is no iTunes store for SA. All those amazing APPS? ha! You have to stick to the lame free APP stores duds.....No wonder the Blackberry rules SA. Worst is I have two iPhones in my house, shame on me....

  • TikkieTrots - 2011-01-28 16:15

    Whom ever wrote this article needs to get his facts straight. All iPads have WiFi capability. It's the 3G capability you pay extra for. I also agree that it's a little too late. Most of the crazy fanatics willing to pay for this crap has already spent R10k plus on an import. Epic fail...

  • Adiel Slarmie - 2011-01-28 16:27

    @Shadoz: The US price you quote is pay-in amount and subject to 24month contract. the prices aren't that much more here. Also, Core (who distribute Apple products in SA)actually don't have anything to do with iPhones....the only Apple product they don't bring in. VC & MTN are responsible for those prices

  • Christopher - 2011-01-28 16:36

    I am sincerely underwhelmed by this product launch. It is like the Gautrain which now only runs till 08:30 pm. You can't seriously expect intelligent people to pay good money for a product that is about to go out of date, has lousy after sales service and positions you in the same category as a Porsche owner - driving a racing car in a country filled with traffic jams, pot holes and ludicrous speeding fines. Ipod = I am a Wanker.

  • GT - 2011-01-28 16:57

    Ipad 2 will be out in April... I will wait for that or the blackberry playbook that does a million more things.

  • sagrenm - 2011-01-28 17:13

    @Qazas Very right you are, its an embarrasing oversight on my part, its is 32gb with expandable memory to 64gb (upto 32gb extended memory), apple beats it here, it was a typo on my part, i actually did really mean 3g, but what really concerns me is that you are paying premium for the 3g, yet the galaxy comes standard with with these protocols. You point is very well received about the 7", one would rather opt for Samsung galaxy i9000 smartphone instead, withstanding that though, i think having a phone capability on a tablet is a really nice feature that is lacking on the apple. I would really love to get an apple but i have been weighing these options now for the last two months thinking long and hard, its also not very encouraging that the new ipad is going to be released soon abroad that will have usb capabilities, i wonder if it will be to accomodate large disks e.g. 500gb/ 1tb, that would be impressive.My overall feeling is leaning toward the galaxy tab i.e 51% galaxy 49% apple. check this link out, http://www.digitaltrends.com/computing/samsung-galaxy-tab-vs-apple-ipad/ @Sagrenm: I think you are not quite comparing apples with apples. Firstly, you mention maximum capacity of Galaxy is 48 Gb (16 +32). The iPad at the same price of the Galaxy comes with 64Gb. In terms of connectivity, the iPad has 3G not 2G as you mention. Finally, if you want a 7" or smaller model then you are moving away from a Tablet. Why not then just get a smart phone? I like the Galaxy but believe it is over priced in this market.

  • jack101 - 2011-01-28 17:40

    The iPad is actually cheaper in SA than in the UK or Europe (just check their apple websites). But that's probably just because the iPad 2 is coming out in April.

  • mrced709 - 2011-01-28 19:00

    hahahahahahaahhaha lmao Did they really think we (South Africans) would queue outside stores to be the first one to buy an iPad? That is ridiculous. Anyway, the people who really wanted iPads already have em from abroad (Who cares about the fact that its a "gray import"?). It shows that we are a lot more patient than most of the world and the fact that we had to wait until now for the iPad after it was released in the 2nd quarter of 2010 are some of the reasons why there are no queues... Personally, I would rather buy the iPod Touch than the iPad.

  • LUFC - 2011-01-28 19:03

    I wasnt aware that it was actually 'officially' only released here today? It's absolutely clueless in terms of marketing strategy. There has been no build up to the launch and it has been out around the bigger nations for half a year. I know this because ive had one since about august or so?

  • Jaredmarc - 2011-01-28 19:56

    To all the people saying its poor marketing on Apple's part to wait until now to distribute iPads in this country. Its just simply not. Supply of this product was minimal and has only recently been brought under control...hence the distribution of it to markets comparably smaller than that of the USA and UK. Apple is a business and businesses market themselves/create strategies which enable them to generate as much income as possible. What would have been the sense in them shipping iPads here earlier last year only for them to sit on shelves for weeks as our smaller market purchases when they were selling as they unpacked them in international markets?

      Jaredmarc - 2011-01-28 19:59

      Correction: "Supply of this product was minimal and has only recently been brought under control...hence prioritizing the distribution of it to markets comparably larger, such as the USA & UK."

  • Blax_Du_Reed - 2011-01-28 20:38

    Guys, just buy the Playbook! This thing can operate Microsoft Office Applications in that you don't only view attachments on emails, but you can edit (e.g. Slide presentations. It has flash installed, so you can view literally any website, iPad cannot. It loads websties much faster, it can do video conferencing, and comes with an HDMI port... iPad's got nothing on this!

      Jaredmarc - 2011-01-28 20:44

      You can get applications on iPad which can edit documents...and the new iPad does support video conferencing.

      Blax_Du_Reed - 2011-01-28 20:53

      Fair enough, but still no USB port, and it struggles to multitask applications! Beleive me, it goes to near shut down mode once you multi-task!

      Livhu27 - 2011-01-28 21:12

      Reed you are forgetting that the Playbook was a reaction product to the iPad, obviously it has more things than the iPad1. Also, the iPad one was more of a trial product by apple. iPad2 will definitely add most, if no all of what the Playbook will offer!!!!

      Blax_Du_Reed - 2011-01-28 21:23

      Point taken Livhu. iPad 2 is expected around March, same time as playbook, so let's see how those two stack up then. One thing i'll give the iPad though, is that at 7inches, the Playbook just seems like an oversized phone, while the iPad's 10inches makes it more user friendly. All things considered though, i still prefer the option of buying a laptop, that can turn into a tablet touchcreen like those Dells. Old-school to some degree, but I like!

  • rurapente - 2011-01-28 20:48

    "SA resellers stick to iPad prices" Apple Dist in the USA : 16GB Wifi iPad, incl free shipping and engraving is $499 which = R3,581.70 (as per xe.net) Core Group & Friends : 16GB Wifi iPad, no shipping incl, no engraving incl is R 4,399.00 = $613 (as per xe.net) That's a difference of R818 for the same device, both are retail stores which means they get them at cost. Even if we had to pay 14% VAT on that it still only comes to a retail of +/- R4000.00 And they wondered why we aren't all running to stand in queues?

  • Brent - 2011-01-28 21:25

    What companies like the Core group don't realise is that people like myself refuse to be ripped off by high prices anymore and we buy our products oversees. I am sick and tired of making the middle man rich in South Africa and the consumer is always the loser. Wait! I am off to the US in a mon ths time for meetings. I have already placed my order for my camera lenses, flashes and - wait for it - Ipad and they have been delivered to our offices in North Carolina. How much did I save? Only around R 9,000.00 for three items.

  • markus.swanepoel86 - 2011-02-01 07:49

    Don't know where Miller gets his information. But Iphone is not dominating, their market share is dropping like 5 ton block of cement. I will wait patiently for the new Honeycomb Android on Tegra 2 based tablets. The new/current Android tablets can do 1000X more than the IPAD. And seriously, they Apple asks what they want for their products, and people don't care, daylight robbery. It's all about the name and to be "cool" having a Apple product, even though the Ipad is a glorified calculator. www.high-on-it.co.za

  • Raynor O - 2011-09-03 19:33

    Awesome ipad cases sold at www.imusthave.net

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