SA soapie on your cellphone
2008-06-23 14:11
Cape Town - Cellular network Vodacom is launching SoLikeLife, the first soapie produced specifically for cellphones and available exclusively to Vodacom's Vodafone live! customers - free of charge.
From June 23 over 1.7 million Vodafone live! users will be able to download the soapie, or "mobi-soap" in the format of a 1-2 minute mobisode (episode) each day. The first series of the mobi-soap consists of 40 mobisodes.
SoLikeLife tells the story of two twenty-something South Africans who meet, fall in love and are drawn into a relationship, within a virtual world that plays out on the user's cellphone.
The soapie will run for two months, with one new episode daily from Monday to Friday and each previous episode will remain available for viewing.
To view SoLikeLife on a 2.5G & 3G WAP enabled cellphone, Vodafone live! users can go to the "Celeb & Entertainment" section on the Vodafone live! menu, or Vodacom customers can send an SMS with the keyword "SLL" to 31116 (50c per SMS) and follow the link provided in the return message.
The soapie can also be viewed by non-Vodacom customers, however only the content will be free.
SoLikeLife was produced for mobile by Ochre Moving Pictures and is sponsored by Nokia.