News24

Samsung extends smartphone lead

2012-07-27 20:05

Washington - Samsung extended its lead in the worldwide mobile phone market in the second quarter of 2012, as the South Korean giant doubled US rival Apple in the smartphone market, a new survey showed.

The IDC report released late on Thursday showed Samsung atop the fast-growing market for smartphones as well as the overall mobile phone market, which is expanding slowly.

The survey showed Samsung shipped 50.2 million smartphones globally in the April-June period, a sizzling 172.8% gain from a year earlier, while Apple sold 26 million iPhones, up 27.5%.

IDC noted that Samsung gained from its new Galaxy S III phone, while demand for Apple sagged six months after the release of its latest iPhone. Apple is widely expected to release a new version of the iPhone later this year.

"Samsung and Apple have quickly become the global smartphone heavyweights though both employ somewhat different approaches to the market," said Kevin Restivo, senior research analyst with IDC.

"Samsung employs a 'shotgun' strategy wherein many models are created that cover a wide range of market segments. Apple, in contrast, offers a small number of high-profile models. While both companies have expanded their geographic presence in pursuit of market share, the two companies will inevitably come into greater conflict as both try to generate additional gains."

The report comes ahead of a blockbuster trial set to open Monday in California with Apple accusing Samsung of infringing on its patents for the iPhone and leading iPad tablets.

Samsung has countered that its own patents were violated by Apple.

The IDC report said smartphone shipments jumped 42% year-over-year, but that the overall mobile phone market rose just 1%. That means many users of so-called "feature" phones are switching to newer smartphones.

Samsung held the lead in the overall market with 97.8 million phones and a market share of 24.1%, followed by Nokia, with 83.7% and a 20.6% share. Apple was third with 6.4% of the market, based solely on smartphone sales.

In smartphones, Samsung held 32.6% of the market to 16.9% for Apple and 6.6% for third-place Nokia, which shipped 10.2 million smartphones.

Taiwan's HTC was fourth with 8.8 million smartphones, accounting for a 5.7% share, followed by China's ZTE at 5.2% for its eight million smartphones.

Comments
  • Squeegee - 2012-07-27 20:20

    Just a timing issue. After the new iPhone release they will be way ahead again...

      irene.buthelezi.1 - 2012-07-27 20:47

      No doubt about it. Can't wait for iPhone 5.

      wbschorn - 2012-07-28 07:33

      I really doubt it.samsung has smartphones for sub 2k...in numbers samsung will continue to pawn...

  • lucky.maduwa - 2012-07-27 20:55

    what about blackberry?

  • themba.maseko.568 - 2012-07-27 21:01

    I think we should sincerely congratulate the East for their contribution into the world economy. Africa's turn will eventually come even if it would be in 100 years time!

  • Gerhard Mostert - 2012-07-27 21:35

    you two clearly have no idea what you are talking about . samsung is way ahead and will stay there.

      rlong1952 - 2012-07-27 22:00

      Maybe not, they are ahead right now but when the new iPhone comes out, methinks it will be different. The S3's build quality and their version of 'Siri' leaves much to be desired and many of the S3 phones that are being sold right now are being sold in Korea. Koreans are extremely nationalistic and will buy a Korean product ahead of anything else even if the quality is worse and the price much higher. Koreans change their phones on average every 6 months and Samsung know that and that is why they come out with new models all the time. I have friends with Samsung phones here in Korea and I own a HTC and iPhone and the build quality of those two phones is light years ahead of Samsung.

      roger.hess.14 - 2012-07-28 10:20

      Have to agree with Gerhard; I recently gave up on my Nokia "smart phone" after two years of fighting with it, tried a Motorola model for four days and took it back within the time limits. I now had a Samsung Galaxy Ace for a week & am very pleased with it; the only other phone I've had that impressed me this much was the old Samsung D-900, so I'm sticking with this brand for a while.

  • george.pito - 2012-07-27 22:15

    Apple is going the same way as Blackberry. The best phone I had Nokia and functionality Blackberry. Then when its upgrade time Samsung. Why Samsung offers an open system the rest got this proprierty attitude and I am afraid that killed BB now Apple next.

  • tangenitanga.erastus - 2012-07-27 23:15

    Samsung galaxies have taken over..iphone died with steve jobs..

  • Kamohelo Olifant - 2012-07-28 01:50

    Biggest flop of apple is buying applications with dollars nd Bluetooth not compatible with other devices

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