Samsung unveils ultra high-end TV

2012-05-10 17:16

Seoul - South Korea's Samsung Electronics on Thursday unveiled its new-generation premium television as global manufacturers seek to drive slowing sales with lucrative models.

The world's top TV maker will start selling the 55-inch (140 cm) model, which features advanced display technology, in Korea in the second half of the year, said Kim Hyun-Suk, the head of Samsung's TV unit.

The ultra-thin television has an organic light emitting diode (OLED) display that produces brighter and more vivid images than flat-screen panels, Samsung said in a statement after showing off the TV at its headquarters at a news briefing.

OLED, now used in mobile devices such as smartphones, is seen as a next-generation technology after the current LCD or light emitting diode (LED) displays.

"This... will be the premium of the premium TVs," Kim told reporters.

High price

It will cost at least $9 450, more than double the price of current high-end sets in Korea.

The model will go on sale in the United States and Europe after its domestic debut, Kim said without elaborating on dates.

Samsung is "carefully studying" the timing of the launch ahead of this summer's London Olympics, Kim said. TV sales generally boom ahead of major sporting events.

But he said it would take two or three years for OLED TVs to become a mainstream luxury.

The company will increase production of various types of TV with 55-inch screens or larger in a bid to dominate the premium market, Samsung said.

Research firm NPD DisplaySearch this week forecast global TV shipments this year will remain flat amid slowing demand from Europe and Japan.

It said global manufacturers are rolling out more TVs with large screens to drive up growth, lifting the average size to almost 35 inches in 2012 from less than 30 inches four years ago.

Read more on:    samsung  |  tv
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 

Zuma: Pray for peaceful polls

President Jacob Zuma has asked members of the Universal Church of the Kingdom of God to pray for peaceful elections on 7 May.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Friday Grabouw - 11:32 AM
    Road name: N2 Eastbound
    DELAYS between Sir Lowrys Pass and Grabouw
  • Friday Cape Town - 10:14 AM
    Road name: M3 Inbound
    EVENT - left lane closed between Rhodes Avenue and UCT
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Nokia N9

The Nokia N9 has a beautiful one-piece, unibody design where...

From R2899.85

I'm shopping for:

Horoscopes
Aquarius
Aquarius

Self-indulgence may be strong today. You may want to enjoy yourself to the fullest and share it with those that make you feel...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.