Sega seeks success with 'Toylet' games

2012-01-20 22:30
Tokyo - Japanese games maker Sega is pushing beyond living rooms and barging into bar bathrooms with "Toylet" devices that are played by speed and volume of urine.

The games use urinals fitted with sensors and small digital displays placed at eye level.

Five titles are available, including Hold, Manneken Pis!, named after the iconic Brussels fountain depicting a small boy in the act. Players compete on the basis of volume.

But in Splashing Battle! the user takes on the previous visitor in a virtual fight based on stream strength.

In Violent wind warning has been issued, the player tries to blow up a virtual girl's skirt with a digital wind, also dependent on the power of his flow.

Sega has so far installed about 130 Toylets at some 100 bars and restaurants across Japan for ¥150 000 ($1 900) each.

The incentive for bar owners is the ability to show digital adverts after the games, once they have gained the players' full attention.

"This gives bar customers more things to talk about when they return from bathrooms to their tables," said Hiroyuki Tanaka, Sega spokesperson.

The Toylets also acted as a subliminal incentive for men to take an extra step toward the urinals - helping to prevent missed targets and keep lavatories clean, he added.

"We have had good feedback from our customers that toilet cleanliness has improved," he said.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    gaming

linking and moving

2015-04-22 07:36 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

Folau a doubt for Wales clash
England merchandise 'reduced to clear'
White all ears over England job
16 stats and facts: Springboks v USA
Traffic Alerts

Are you burning the candle at both ends? Listen to your body and your emotional reactions. Know when to slow down or stop. It is more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.