Smartphone meets tablet

2012-02-27 22:24

Barcelona - Cellphone makers used to sell the "small is beautiful" concept but at this year's world mobile fair, some are inching towards tablet sizes amid a shift towards a new hybrid category.

South Korean maker LG's new Optimus Vu for example, has a five inch (12.7cm) display, much larger than most smartphones in the market today.

The iPhone, to name one of the most popular, has a 3.5 inch (8.9cm) display.

"It's a product that is in between the two," explained Daniel Hernandez, the group's Europe marketing director.

"We believe there is a market, because it is a product that is both a tablet and a smartphone," he told AFP.

Scheduled for launch at the end of 2012, the Optimus Vu is not the only one of this format.

Fellow South Korean Samsung launched the 5.3 inch (13.5cm) Galaxy Note in October and sold a million in just two months.

As smartphones offer more and more functions, manufacturers are offering bigger screens to enhance the gaming or video viewing experience.

But not all analysts are convinced by the hybrid size.

30% shared functions

"We're not great believers that the form factor will be particularly successful, because it's not one or the other. It's too big to be a smartphone and too small to be a proper tablet," said Carolina Milanesi, from Gartner research firm.

Nevertheless, she believes that there is a link between the two markets, "in the way the consumer uses it and in the way the operating system works, they are one market, in fact, a study showed that over 30% of the applications used on mobiles and tablets are the same".

Rather than go for a hybrid, Asus, which was at the forefront of the netbook revolution, decided to simply bring two separate objects into a "Padfone" to be available in the market from April.

The gadget, which looks like a standard tablet, has a space for a mobile telephone to slot in the back of the screen.

It therefore shares the same memory and SIM card, allowing video calls to be made on a larger screen.

"The boundaries between smartphones, notebooks and tablets are blurring," noted Asus chair Jonney Shih.

"This is an ultimate transformation, the combination of phone, pad and notebook, with a seamless transition.

"What's more exciting than being always connected," he asked.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    asus  |  lg  |  us  |  spain  |  technology  |  mobile

linking and moving

2015-04-22 07:36 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

As it happened: New Zealand 47-9 Tonga
Jones: Japan can be 'team of the tournament'
Fourie: Boks can't be in a better position
All Blacks' deficiencies in the spotlight
Traffic Alerts

The phrase for today is:”Out of the blue.” Expect the unexpected and work with the changeable energy. Your intuition is more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.