Smartphone meets tablet

2012-02-27 22:24

Barcelona - Cellphone makers used to sell the "small is beautiful" concept but at this year's world mobile fair, some are inching towards tablet sizes amid a shift towards a new hybrid category.

South Korean maker LG's new Optimus Vu for example, has a five inch (12.7cm) display, much larger than most smartphones in the market today.

The iPhone, to name one of the most popular, has a 3.5 inch (8.9cm) display.

"It's a product that is in between the two," explained Daniel Hernandez, the group's Europe marketing director.

"We believe there is a market, because it is a product that is both a tablet and a smartphone," he told AFP.

Scheduled for launch at the end of 2012, the Optimus Vu is not the only one of this format.

Fellow South Korean Samsung launched the 5.3 inch (13.5cm) Galaxy Note in October and sold a million in just two months.

As smartphones offer more and more functions, manufacturers are offering bigger screens to enhance the gaming or video viewing experience.

But not all analysts are convinced by the hybrid size.

30% shared functions

"We're not great believers that the form factor will be particularly successful, because it's not one or the other. It's too big to be a smartphone and too small to be a proper tablet," said Carolina Milanesi, from Gartner research firm.

Nevertheless, she believes that there is a link between the two markets, "in the way the consumer uses it and in the way the operating system works, they are one market, in fact, a study showed that over 30% of the applications used on mobiles and tablets are the same".

Rather than go for a hybrid, Asus, which was at the forefront of the netbook revolution, decided to simply bring two separate objects into a "Padfone" to be available in the market from April.

The gadget, which looks like a standard tablet, has a space for a mobile telephone to slot in the back of the screen.

It therefore shares the same memory and SIM card, allowing video calls to be made on a larger screen.

"The boundaries between smartphones, notebooks and tablets are blurring," noted Asus chair Jonney Shih.

"This is an ultimate transformation, the combination of phone, pad and notebook, with a seamless transition.

"What's more exciting than being always connected," he asked.

Read more on:    asus  |  lg  |  us  |  spain  |  technology  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

3 must-do trail runs

If you love trail running, you have to put these on your bucket list.

 
 

Where were you when you last felt alive?

Climbing the world’s largest stone arch
Awesome extreme sports people
Watch: 2015 Absa Cape Epic route
Watch: Insane road bike skills!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

One day only! – 40% off Appliances!

Get 40% off 100’s of appliances at kalahari.com. While stocks last. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may prefer to be in charge because then you can call the shots. You are not as flexible as you like to make out to be and you...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.