Social networking top US online activity

2011-09-13 18:52
San Francisco - US internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released on Monday by Nielsen.

"Social media's popularity continues to grow, connecting people with just about everything they watch and buy," Nielsen said in a quarterly state-of-social-media report.

About 22.5% of time spent online in the United States was at social networks and blogs, compared with slightly less than 10% spent in the second most popular category - online games, the study indicated.

The popularity of social networks and blogs continued to soar, with four out of five "active" US internet users visiting such online venues, according to Nielsen.

People in the United States spent more time at Facebook than at any other website, the report concluded.

Nielsen estimated that 140 million people, approximately 70% of active US internet users, visited Facebook in May - spending a combined 53.5 billion minutes at the website.

An overall look at 10 major global markets showed that social networks and blogs reach about three-quarters of internet users, according to Nielsen.

Among the 10 online markets tracked by Nielsen, Australian internet users spent the most time at social networks and blogs.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    facebook  |  us  |  internet  |  social networks

linking and moving

2015-04-22 07:36 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

No England contact for White
LIVE: Springboks 7-0 USA
Boks: Coenie ‘worst dresser’
Think Tank: Why are the minnows so much better?
Traffic Alerts

Relationships and significant connections may play an important role in your day today. Let the warmth of the Leo moon inspire more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.