Sony PS Vita launches in Japan
2011-12-17 12:36
Tokyo -Technology giant Sony on Saturday held
the world launch of its next-generation PlayStation Vita handheld console in
Japan, as the company aims to take a bite out of the growing smartphone games
market.
Gaming fans in Japan, Sony's home country,
flocked to the shops to get their hands on the device, which costs between $320
and $380.
It features a 12cm LED touch screen, two
cameras and a GPS receiver, and comes in WiFi and 3G models.
By mid-morning hundreds were queuing at
stores in Tokyo's Akihabara electronics district to buy the PS Vita, which hit
Japanese shops in time for the end-of-year festivities.
It will be released in the US and Europe in
February 2012.
"It's actually quite fun. The waiting,
the excitement. Lots of people are getting together and sharing this moment,
it's a bit like a party," said Ken Iioka, who turned up at 05:30.
Sony mounted a major promotional effort:
stands displaying the device were set up in the streets, and shop interiors
were decorated in the PS Vita's wide range of bright colours.
"A number of the devices are already
sold out, most customers had reserved them in advance," one salesman in
Akihabara said.
"The first customers are mostly men
between 20 and 30 years of age," he said, adding that the 20 games
available to play on the PS Vita as of Saturday were also geared towards the
same demographic.
Nintendo's Game Boy, released in 1989, led
the handheld game market until the mid-2000s, when Sony's PSP cut into its
share.
But the emergence of iPhone and Android games
is threatening the existence of game-specific handheld devices.
Nintendo launched its 3DS portable game
console about 10 months ago and it is gaining popularity.
"I already have the previous PSP model
and a Nintendo 3DS, but I wanted at all costs to have the PS Vita too,"
said one male in his thirties, who was queuing up to buy a shopping basket full
of accessories for his new gadget.
"It's a bit overbearing but still very
attractive," another customer said about the device, playing with it for
the first time.
But some came away empty-handed.
"I wanted to buy it, despite the price,
but I was too late to reserve one and apparently there's no chance today,"
a disappointed customer said, playing on different device instead.
"I've got lots of games consoles because
I love video games and not all games can be played on all models," he
added.
"Pre-orders are very strong,"
Andrew House, head of Sony's games unit, told Kyodo News and other media in
Tokyo earlier in the week.
Without giving precise figures he said the
company was aiming for sales of the PS Vita to far outstrip the 73 million
PlayStation Portable units sold around the world since 2004.
