Sony integrates media online
San Francisco - Sony on Tuesday rolled out a new way to explore online video as the Japanese entertainment titan battled to be the preferred internet venue for games, music, films and television.
Video Unlimited software available for Sony PlayStation 3 consoles in the United States and Canada followed up on the company's vow to combine its strengths under the new banner of the Sony Entertainment Network (SEN).
Sony consumer products and services group Kazuo Hirai last month promised to create a synergy with the company's gadgets, televisions, music, films, and videogames in SEN.
"For the first time in the history of the company, all the services in our group are under one umbrella, one guy, and that's Kaz," said Sony vice president of global digital video and music services Michael Aragon.
"He asked us to come up with a common user interface to tie all the services and devices together," he continued while giving AFP an early look at Video Unlimited.
Video Unlimited search incorporates technology from media management company Gracenote, which Sony bought three years ago for a reported $260m.
Searches "pivot" on movie themes, actors, directors, keywords and other input with the programme using hints to home in on what kind of film or television show people are looking for.