Steve Jobs was mean - biographer

2011-10-24 11:43
A young Steve Jobs presents the Apple Mac in 1984. (AP)

A young Steve Jobs presents the Apple Mac in 1984. (AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

  • Steve Jobs
    An extraordinary book which gives us a unique insight into the life and thinking of the man who has... Now R437.00
    buy now
Washington - Apple co-founder Steve Jobs could be mean, abrasive and cuttingly dismissive of co-workers in his quest for perfectionism, according to his biographer.

"He's not warm and fuzzy," Walter Isaacson, the author of Steve Jobs, which hits bookstores on Monday, said in an interview with the CBS show 60 Minutes.

"He was very petulant," Isaacson said of Jobs, who died on October 5 at the age of 56. "He was very brittle. He could be very, very mean to people at times.

"Whether it was to a waitress in a restaurant, or to a guy who had stayed up all night coding, he could just really just go at them and say, 'You're doin' this all wrong. It's horrible.'

"And you'd say, 'Why did you do that? Why weren't you nicer?' And he'd say 'I really want to be with people who demand perfection. And this is who I am.'

"You know, he was a pretty abrasive and in some ways, you know, cantankerous character," Isaacson said.

'Worst manager'

Job's quest for perfection came in part from his adopted father, Paul Jobs, who taught him "how to make great things", his biographer said.

"Once they were building a fence. And he said, 'You got to make the back of the fence that nobody will see just as good looking as the front of the fence,'" he said. "That will show that you're dedicated to making something perfect.'"

Isaacson said Jobs may have come up with the Macintosh computer, the iPod, the iPhone and the iPad during his brilliant career but he "was not the world's greatest manager".

"In fact, he could have been one of the world's worst managers," he said. "He was always, you know, upending things.

"And, you know, throwing things into turmoil. This made great products, but it didn't make for a great management style."

Isaacson said Jobs, despite being worth billions of dollars, lived in a modest house in Palo Alto and was determined not to let money change him.

In a taped interview for the book, Jobs told Isaacson many people had changed at Apple after becoming wealthy.

"A few people went out and bought Rolls-Royces and they bought homes, and their wives got plastic surgery," Jobs said.

"I saw these people who were really nice, simple people turn into these bizarro people," he said. "And I made a promise to myself. I said: 'I'm not going to let this money ruin my life.'"

Isaacson said that after Jobs became ill with pancreatic cancer in 2003, he "no longer wanted to go out, no longer wanted to travel the world".

"He would focus on the products," he said. "He knew the couple of things he wanted to do which was the iPhone and then the iPad.

"He had a few other visions," he said. "I think he would've loved to have conquered television. He would love to make an easy-to-use television set.

"So he had those things. But he started focusing on his family again as well," Isaacson said. "And it was a painful brutal struggle."
Read more on:    apple  |  steve jobs  |  technology
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Sport
 

Printable solar panels will bring exciting new opportunities!

Printed sheets of flexible solar cells can mean your electronic devices can soon be charged with the use of renewable energy.

 
 

For chic geeks...

Now there’s a special lane for texting while walking
LOL! 7 brutally honest texts from parents
This lock means keys are something of the past!
7 things you didn't know about Apple

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

30% off new fiction books!

Save 30% on new captivating books from great authors such as Wilbur Smith, James Pettereson and more. Offer valid while stocks last. Shop now.

Camping gear!

We’ve got all your camping must have’s right here at mind blowing low prices. Check them out now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

As the Moon moves out of restless Gemini into sensitive Cancer today you are able to relax your active mind and be more receptive...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.