Streaming TV comes to SA phones

2010-08-02 09:21

Cape Town - Vodacom has launched a streaming mobile service for its 3G customers that allows viewing of popular TV shows and music videos on the devices.

In partnership with On Demand SA, Vodacom has launched a mobile service that promises users whole seasons of popular international TV shows in cellphones.

"We'll be releasing Season One of the shows, and soon we expect to catch up to be close to where the current season is, but it will never be the same season," an On Demand SA representative told News24.

Vodacom has announced a subscription of R75 per month or R20 per week for prepaid or contract customers, and though there is a "fair use" policy but a spokesperson insisted that it would not be enforced.

"Look, there is a fair use policy and we don't want people to play music videos and just leave their phones lying there, but no, we don't want enforce it for now," said a representative.

No iPhone support

TV shows available include Sex in the City, Grey's Anatomy, South Park and Lost. While there are no South African TV shows available, Vodacom said that it would open the platform to local producers and users of the service do not pay additional costs for data.

"The introduction of subscription video on demand with full length programming to the mobile environment heralds a new era in the growth of mobile video," said Tony Kelly, CEO of On Demand Group.

Unfortunately, Vodacom said in a statement that the popular iPhone is not currently supported, but that it has been added to the company's "road map" for a future release.

While streaming mobile video has some measure of popularity in the UK and US, the trend over the last few years has seen fewer people watching more streams, though Vodacom would not be drawn to predict what the uptake might be in SA.

To activate the service, Vodacom customers with 3G phones can SMS "ondemand" to 31116 or visit Vodafone live! from their cellphones.

- Follow Duncan on Twitter

Read more on:    vodacom  |  mobile  |  technology

Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Numsa prepares for life after Cosatu

Numsa has not only reiterated its call for President Jacob Zuma to resign but it is also preparing for life outside of Cosatu, a report states.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now! - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Bold Touch 9900

The Blackberry Bold Touch 9900 is as the name says...

From R3565.00

I'm shopping for:


You may be good at organising events but they do take their toll on your energy levels. You may need some time out today just more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.