News24

TV tops for US online video viewing

2012-09-27 14:14

San Francisco - Online video fans in the United States prefer big screen televisions to computers when it comes to viewing, according to a report released on Tuesday by NPD Group.

The spread of internet-connected televisions, gaming consoles with online entertainment offerings, and streaming services were among factors apparently powering the trend.

Internet video rental service Netflix was the dominant application for watching streamed content on televisions, according to NPD.

"The growth in connected TVs is another sign that online video is maturing," said NPD senior vice president of industry analysis Russ Crupnick.

"Streaming video has moved from the dorm room to the living room; and, as more households obtain and connect TVs to the Web, we predict increased trial and engagement for video distribution services."

The portion of US consumers watching online video primarily on televisions rose to 45% from 33% a year ago, while the share preferring computer screen viewing dropped to 31% from 48%, according to NPD.

The NPD Digital Video Outlook report was based on data from several sources, including two surveys.