The Times erects pay wall

2010-07-02 22:42

kalahari.com

London - One of Britain's most famous newspapers, The Times, started charging readers to access its website on Friday, the first mainstream non-specialist daily here to do so.

It will now cost £1 ($1.4) for a daily subscription or £2 for a weekly one to The Times or sister publication The Sunday Times, owned by media baron Rupert Murdoch's News Corporation.

With newspaper sales around the world in decline and advertising increasingly moving online, owners have been searching for profitable business models for struggling newspapers, many of which have been forced to close in recent years.

Last August, Murdoch announced plans to charge for all his firm's news websites.

Business paper The Financial Times already makes readers pay for online content, while the Wall Street Journal - also part of Murdoch's media empire - is currently the only major US paper charging readers for full access online.

Falling circulation

The New York Times announced in January that it would start charging for online content in early 2011.

Rebekah Brooks, chief executive of News Corporation's main British subsidiary News International, hailed the start of the new era.

"The new sites showcase our award-winning journalism in a very visual way, giving readers exclusive content and interactivity so that they can get even more from the news," she said.

"We believe the new sites offer real value and we look forward to continuing to invest and innovate for readers."

Figures from Britain's Audit Bureau of Circulations for May, the last figures available, show the circulation of all British quality daily papers falling year-on-year.

The figure for The Times was 515 379, down nearly 13%, while The Sunday Times stood at 1 117 749, down over 6%.

Experts warn that newspapers are taking a gamble by launching pay walls, while predicting that many more will be forced to do so.

"I expect that we will see more pay walls in the future, but many of them will fail to produce desired results," said Robert G Picard, a media economics expert from Sweden's Jonkoping International Business School.

"Pay walls will only work if the news and information behind the wall is not available elsewhere for free - such as television, radio, free papers, or the internet - or if it is of such high quality or adds services not available in print versions."
Read more on:    internet
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Sport
 

Watch: 5 skills to improve your BMX riding

Learn some great skills that will help your riding on the road and on the track.

 
 

Where were you when you last felt alive?

Tips on how to set your fitness goals
This all-terrain vehicle is badass!
The TRUTH about painkillers and exercise
WIN! Where were you when you last felt alive?

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Save 20% on Nivea beauty products!

Buy any two Nivea beauty products and save 20%. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be spending too much time organising and trying to control things to make sure everything is perfect instead of just...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.