Twitter unveils new bird trademark
2012-06-07 08:41
San Franciso - Twitter unveiled a new "Twitterbird"
on Wednesday which will be the new trademark symbol for the fast-growing
company.
"Over the past six years, the world has
become familiar with a little blue bird. The bird is everywhere, constantly
associated with Twitter the service, and Twitter the company," said
creative director Doug Bowman.
"Starting today you'll begin to notice a
simplified Twitter bird. From now on, this bird will be the universally
recognizable symbol of Twitter... There's no longer a need for text, bubbled
typefaces, or a lowercase 't' to represent Twitter."
The new bird "grows out of love for
ornithology, design within creative constraints, and simple geometry,"
Bowman said.
"This bird is crafted purely from three
sets of overlapping circles - similar to how your networks, interests and ideas
connect and intersect with peers and friends.
Whether soaring high above the earth to take
in a broad view, or flocking with other birds to achieve a common purpose, a
bird in flight is the ultimate representation of freedom, hope and limitless
possibility."
Twitter, which allows its members to post
brief comments, links or pictures, claims to have more than 140 million active
users, with the largest number being in the US.
A recent survey found one out of seven
Americans who go online use Twitter and eight percent do it every day.
