Vodacom announces data savings

2011-07-21 21:33
Cape Town - Vodacom has announced that it is reducing its data pricing which could see contract customers saving up to 43%.

"We hope these price reductions will contribute to making the internet more affordable and give our customers an enhanced connected experience," said Vodacom CEO Pieter Uys.

On August 1, customers will pay less for accessing the internet.

The move may have been spurred by 8.ta's recent offering of R199 for 10GB of data per month.

Vodacom's offer for contract customers only translates into rates of about 7c per megabyte of data and should be a boost to users who access the internet wirelessly but may hurt cable broadband providers.

"In addition to the savings, all existing and new Vodacom contract customers will be given another allocation of the same size as the subscribed data bundle to use anytime between midnight and 05:00. This service, called Night Owl, previously only on promotion, is now available as standard to all Vodacom contract subscribers," the company said.

Vodacom customers will automatically be migrated to the new tariffs where they will pay less for data, the operator said.

"Vodacom customers who previously bought a MyMeg 110 data bundle at R88 (80c per megabyte), will now only pay R49, for a MyMeg 100 (49c per megabyte) - a cost saving of 39% per megabyte. They will also get double their data for free resulting in a net saving of 69%."

The company also announced an increase in revenue of 8.1%, but revenue from data had increased 37.6% and the operator saw an increase of 1.9 million customers in the last three months.


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