Vodacom cagey on brand change

2011-03-22 22:52
Cape Town - Vodacom has refused to comment on speculation that it is changing its branding, but there are changes at the cellular provider.

TechCentral reported that the large Vodacom "globe", which used to be installed in front of the company's head office in Midrand, was being transported on the back of a truck down Old Pretoria Road in Sandton.

"We're aware of the speculation, but we're making lots of changes," executive head of media relations at Vodacom, Richard Boorman told News24.

He would not be drawn on speculation that Vodacom was changing its branding to more closely reflect parent company Vodafone.

"We're making lots of changes to ensure that the customer is at the centre of everything we do," said Boorman.

Vodacom SA is planning to make a number of changes to the way its call centres are organised. It will redeploy 275 staff within Vodacom in order to establish centres of excellence with specialist call centre providers, the company said.

As for branding changes, Boorman was vague:

"You'll just have to wait and see."

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