Vodacom launches youth service

2010-06-08 14:53
Cape Town - Vodacom has launched a free service for the youth orientated market in South Africa.

Vodacom is targeting the under 25 demographic with its Vodacom Color offering, "designed to provide users with a bunch of cool add on options, free extras and opportunities to win some awesome prizes", according to the company.

After free registration for Vodacom Color on the wapsite, users will receive a free email account, free MMSes, 3MB of data and entry into competitions. Users have to recharge with a minimum of R40 airtime to have access to these additional services.

The packages are aimed at younger users who use their cellphones to connect to social networking sites and for downloading of multi-media content.

"In addition, Vodacom has developed four Color Up Bundles to enhance the basic Vodacom Color service. With Color UR Tunes, users can download two Real Tones and two full tracks whilst Color UR Play lets them download two premium games.

"Color UR Talk offers users the option of one hour of free talk time every night between midnight and 05:00 and social media fanatics can enjoy 100 SMSs and up to 100MB free data on MXit, Facebook Mobile and The Grid with Color UR Friends," Vodacom said in a statement.

These packages are accessible on a recharge voucher of between R25 and R29, but offer users specific terms in how they are redeemed. While the company has 21.8 million prepaid users in SA, it is under some pressure to match the growth of markets in the rest of Africa.


- Follow Duncan on Twitter

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