Yahoo and CNBC form partnership

2012-06-13 09:27
Yahoo has fired CEO Scott Thompson. (Paul Sakuma, AP)

Yahoo has fired CEO Scott Thompson. (Paul Sakuma, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

New York - Yahoo and CNBC have formed a content sharing partnership, the companies said on Wednesday.

As part of the deal, CNBC will provide stories and videos that will be featured on Yahoo Finance pages. Yahoo and CNBC will co-create original videos that will appear on Yahoo, CNBC.com and mobile devices and will be promoted on the cable channel.

"This partnership is a key step forward in Yahoo's strategy to become a premium media network," said Robertson Barrett, vice president of news and finance at Yahoo.

Yahoo Finance is one of the most visited business destinations on the internet and CNBC is the dominant business news cable channel.

Yahoo is no stranger to striking alliances with media companies and this partnership furthers its ambitions to become one of the top destinations for news and entertainment. For instance, it has a deal with Walt Disney's ABC News to use its content and jointly produce journalism projects.

The alliance with CNBC is a way to extend both Yahoo's and CNBC's audiences across the internet and entice advertisers to pay premium prices. CNBC and Yahoo Finance have a combined unduplicated online audience of more than 40 million people, according to comScore data.

"We have really high quality audiences and we have great content," said Kevin Krim, general manager of CNBC Digital.

Neither Krim nor Barrett would go into the terms of the multi-year deal but they said it included a share in revenue from advertising.

Yahoo and CNBC said they will maintain their relationships with other media companies. Yahoo, for instance, has partnerships with Reuters, the Associated Press and Dow Jones.

Comcast Corp controls CNBC.

Read more on:    yahoo  |  internet
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 
Traffic
Lottery
 
  • Wednesday Delft - 20:37 PM
    Road name: R300 Southbound
    ROADWORKS - left lane closed at Hindle Road
  • Wednesday Sir Lowry's Pass - 17:57 PM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Curve 9360

The BlackBerry Curve 9360 smartphone comes preloaded with Blackberry OS7...

From R1595.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may find yourself fascinated by something which could draw you in to obsessively exploring this subject in depth....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.