Yahoo! builds digital newsstand

2011-02-11 10:38
San Francisco - Yahoo! is building a digital newsstand called Livestand that will turn tablet computers into personalised magazines rich with stories, images and video suited to individual tastes.

Livestand will launch by July with content from Yahoo! websites along with an undisclosed array of partners, chief product officer Blake Irving said on Thursday.

"The magazine knows what type of story you are reading; it privately knows where you are and where you've been," Irving said while briefing reporters on Yahoo!'s plans.

"What we are building is really device and operating system agnostic," he said. "Tablets allow beautiful execution, and we will bring it into smaller forms down to mobile phones and then port it to PCs (personal computers) and TV."

Livestand is intended as a platform for magazine or newspaper publishers big or small to deliver content matched with the interests of people who log into the Yahoo! online venue.

Ad-supported


"It's a digital newsstand, your digital newsstand," Yahoo! vice president of mobile product management Irv Henderson said while demonstrating Livestand.

"The more you use this, the better it is at telling what you are interested in."

Livestand will focus on tablet computers at launch, with Yahoo! keen on the soon-to-be released Honeycomb operating system that Google is developing for those types of devices.

Digital magazines will be ad-supported, with Yahoo! sharing in the revenue with publishers, according to Henderson. The platform will eventually allow publishers other moneymaking options, including subscriptions, he said.

News Corp's Rupert Murdoch last week launched The Daily, a digital newspaper created for Apple's iPad, in the latest move in his drive to get consumers to pay for news online.

Murdoch, an enthusiastic fan of the iPad, said there will be no print version of The Daily and it will only be available on Apple's touch screen tablet computer for at least this year. The publication will eventually be available on other tablets.

Murdoch is not the only publisher looking to the iPad for revenue, and most major US newspapers and magazines have created paid or free versions of their publications for the iPad.

Declining circulation


Livestand will launch on iPad and Android Honeycomb tablets, according to Henderson.

"The PC is a great place to advertise, but you don't curl up with a PC," Irving said. "The tablet is something you curl up with."

People will be able to log into free Yahoo! accounts to view personalised publications in Livestand "libraries".

"This will be open to everyone," Henderson said. "We see a future where two people in a garage can publish a magazine with tools that we enable."

Yahoo! is hoping that newspapers suffering from declining real-world circulation will use Livestand to ramp-up digital distribution and online advertising opportunities.

Yahoo! said that while personalisation is key to Livestand, it is being "savvy and super-sensitive" about letting people control their privacy.

Personalised content

Yahoo! chief executive Carol Bartz has been recreating the California-based company after being eclipsed by Google in the internet search market.

Bartz has said that the goal is to be a digital media company that personalises online content to each visitor.

Yahoo! made a deal to have Microsoft's Bing handle search queries at its websites, leaving Yahoo! to concentrate on tailoring content to the interests of its more than half billion users around the world.

Read more on:    yahoo  |  ipad  |  technology
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Fashion
 
Traffic
Lottery
 
  • Friday Cape Town - 16:15 PM
    Road name: Wet Weather
    RAIN across the greater Cape Town area - drive with care and use headlights - Allow Extra Tavel Time
  • Friday Kuils River - 09:28 AM
    Road name: Polkadraai Road Eastbound
    ROADWORKS between the R102 Van Riebeeck Road and the R310 Baden Powell Drive exit - DELAYS
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

2 TV Series for R250

Get 2 TV Series box sets for R250 and save up to R148! Offer valid while stocks last. Shop now!

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Huawei B683 21Mbps 3G Wireless Router

Huawei B683 21Mbps 3G Wireless Router The B683 wireless gateway (hereinafter...

From R1799.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

The day may have a fluctuating sensitive energy to begin with, but later when the Moon moves into dramatic and creative Leo you...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.