iBurst celebrates SA's anthem

2009-05-29 10:12
Broadband internet provider, iBurst, has launched its MyAnthem campaign in a bid to ensure that every South African knows the words of the national anthem.

Broadband internet provider, iBurst, has launched its MyAnthem campaign in a bid to ensure that every South African knows the words of the national anthem.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Broadband internet provider, iBurst, has launched its MyAnthem campaign in a bid to ensure that every South African knows the words of the national anthem and that all are able to sing it with one voice.

"National symbols like a country's flag and its anthem represent the soul of a country and they are about what a particular country stands for," Steve Briggs, Head of Commercial at iBurst told News24 on Thursday.

"It's therefore vital that they are treated with respect. Knowing your national anthem's words is the first step on the road towards respect for our national symbols."

The campaign concept is the brainchild of Grant Ions, a local chiropractor who was concerned that many people in South Africa don't know their anthem almost 15 years after the transition to democracy.

Karaoke style learning device

"Grant approached iBurst with his concept," Briggs said. "We jumped at it as we saw the value in it and it also really fits well with our brand and attitude to being positive South Africans."

South Africans who don't know the words to Nkosi Sikelel' iAfrika can visit iBurst's MyAnthem website where they'll be able to learn the words off by heart simply by downloading the karaoke style device which uses pictures to represent the words and sounds of the anthem, Briggs explained.

Alternatively, they can pick up a flyer that has the lyrics of the anthem printed on it at major sporting events.

The campaign kicks off with a great competition to create additional interest in the cause. Visitors to the site can win three VIP tickets to the Springboks vs British and Irish Lions game on 4 July at Coca-Cola Park.

2010 World Cup

"With so much great sport looming in South Africa's near future, especially the FIFA World Cup in 2010 and the Confederations Cup later this year, it's an opportune time to learn every word of our anthem if you don't already know it," said Lana De Bruin, Marketing & Events Coordinator, at iBurst.

"We'd love to see people singing every word of the anthem with passion at sports stadiums every time South Africa plays a match."

According to Briggs, the initial launch will continue until July, "however we are planning on reviving the campaign and awareness of the website up until after the World Cup in 2010".

"The website will remain up for that period and possibly even after that, we will just inject some new life into it from a media perspective every now and again to remind people to visit the site and learn the anthem.

"It is early days and we are hoping it will really take off which will of course ensure its longevity," Briggs said.

Read more on:    fifa  |  coca-cola  |  fifa world cup  |  confederations cup  |  south africa  |  national anthem
NEXT ON NEWS24X

Read News24’s Comments Policy

 

Inside News24

 
 
Traffic
Lottery
 
  • Thursday Table View - 06:53 AM
    Road name: Marine Drive Southbound
    DELAYS between Sunningdale and Racecourse Road
  • Thursday Langa - 06:48 AM
    Road name: N7 Vanguard Drive Northbound
    DELAYS between Lansdowne Road bridge and Jakkalsvlei Avenue
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Samsung Galaxy Y

The Samsung Y (Young) is tiny but powerful with Android...

From R1499.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may be required to travel or get information for your job. This may be restricting in some way or something may slow things...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.