kalahari adds .com domain

2011-07-13 22:12
Cape Town - Online retailer kalahari.net has added more domains in order to take the brand to a "wider audience".

The retailer recently acquired the .com and .mobi extensions as it seeks to broaden its base and platforms of operation.

"Furthermore, the .com addition to the growing kalahari commerce offering is in anticipation of us taking best in class knowledge in online product merchandising, pricing, and usability to a wider audience on the rest of the continent in the near future," said kalahari.com CEO Gary Novitzkas.

He said that the goal was that no matter how users entered or what platforms were used, the kalahari destination would be reached.

The company recently launched its mobile site to access a growing market that is economically active on cellphones, tablets and other devices.

"You can have two offerings of the same content, because obviously you can't show a website on a mobile device. Even if you take iPhone, the mobile visual of kalahari for example would be a very small, cluttered event," said Novitzkas.

Target

kalahari has targeted a million registered shoppers on its platform by the end of July 2011.

Other retailers have said that they will take a wait-and-see approach to online retailing, but Novitzkas was bullish about the prospects for the industry.

"I hope that they maintain that standpoint. There's still a lot of upward momentum for the online retailers and I can't imagine that there's a world for much longer where all retailers are just retailers."

The acquisition of the additional domains should ensure kalahari consolidates its footprint.

"By taking ownership of all our domains and properties, we ensure that our customers can find us, irrespective of what they type into the browser, the applications they launch, or the platforms they use," Novitzkas added.


News24 is part of 24.com, a subsidiary of Media24, which is in the Naspers stable. kalahari.com is a subsidiary of Naspers.


- Follow Duncan on Twitter
 
- News24
Read more on:    kalahari.com  |  e-commerce  |  internet
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

Joburg hot spots for cocktails, craft beer, tapas and wine!

It’s the season to be jolly – so we’ve rounded up some new Joburg hot spots!

 
 

I love summer.24

Summer Survey!
Great ideas for the best summer sandwiches!
Christmas lingerie to make this festive season the best one ever!
13 things you might not know about Disneyland

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

At last you are able to see the light. You are able to break through obstacles in an innovative and original way. Visualisation is...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.