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BIO: Russel Atkins

2010-08-03 13:13

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Russell has been active in the online media and advertising industries for over 15 years and is a director at mobile solutions provider Thumbtribe, heading up its media related business.

Originally introducing the Mobizines application to the SA Market in 2006, Thumbtribe offers brands the means to develop a mobile web presence, gain audience and commercialise their inventory via its media and advertising network. It has built mobile services for a wide range of top local brands, including Samsung Mobile, CAR, Getaway, FHM, heat, M-Net, Cosmopolitan, Men’s Health, SA Sports Illustrated and YOU magazine.

Thumbtribe has been an active driver of the South African mobile industry- creating a leading local Mobile directory, the Best of the Mobile Web, available at Thumbtribe.mobi and via a range of other top mobile channels. The Best of the Mobile Web helps consumers discover quality Web content, optimised for mobile phones.

Prior to joining Thumbtribe, Russell spent six years within online publishing group 24.com- most recently as General Manager: Mobile where he was responsible for establishing and running its mobile division and driving new product development. Previous roles included heading up marketing for the 24.com group as well as involvement in other start up projects. Russell moved into the online media industry in 1999, overseeing marketing for the iafrica.com portal after time spent at advertising group TBWA Hunt Lascaris in strategic planning and account management roles.

Russell has a BA degree in English and Psychology from UCT, and a post-graduate diploma in advertising and marketing.

Find him on Twitter @russatkins 

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