PMB hotspot for top-end Huawei smartphone sales

2016-04-12 09:42
With Huawei sales of high-end devices continuing to do well in Pietermaritzburg, Charlene Munilall holds up the Huawei Mate 8, launched to local markets this week.

With Huawei sales of high-end devices continuing to do well in Pietermaritzburg, Charlene Munilall holds up the Huawei Mate 8, launched to local markets this week. (Kyle Venktess, The Witness)

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Pietermaritzburg - Pietermaritzburg is recognised as one of the top areas nationally for high-end Huawei device sales.

According to global market and consumer information research company, GFK, Pietermaritzburg is a key focus area with the largest mobile sales for for the Chinese manufacturer.

General manager for the Huawei Consumer Business Group in South Africa, Charlene Munilall told The Witness that according to research by the company, the success of sales of higher selling devices in the area, especially from the Liberty Midlands Mall, could be attributed to the number of private schools in the Midlands whose pupils use tablets.

She was speaking at the launch of the highly-anticipated Huawei Mate 8 premium phablet smartphone in Johannesburg last week.

The Mate 8 device comes to the country as the successor to the popular Mate 7 device.

Formerly of Durban, Munilall, who is approaching her first anniversary as SA GM of the Chinese mobile giant, said that the manufacturer has gained market share growth in the country from 4,5 to 10%.

“We have a portfolio of devices which range from cash retail prices of R599 to R12 999. We believe we have a design strategy that works which comes in at a good price point for consumers,” she said.
Mate 8

The Mate 8 device comes into the market to rival other larger-format devices such as offerings from Samsung’s Galaxy Note series and Apple’s iPhone Plus range — a phablet market of which Huawei already sees a 50% market-share in SA.

The Mate 8 sees major upgrades to its fingerprint-scanner, camera and display from its previous model.

The device also boasts two days of battery life on moderate usage.

Along with the Mate, the company also launched a new line of smartphones aimed at the teenage market in the form of the G-series G8, GR5 and GR3 smartphones.
Recent successes

The local launch of the Mate 8 comes in the wake of the launch of the flagship, dual-camera smartphone — the P9, debuted in London last week.

The P series from Huawei is seen to directly rival the Samsung Galaxy S series, which recently saw the launch of S7 and S7 Edge smartphones to local retailers.

With the success of the P8 in South Africa, the P9 is expected to reach local shores by June this year and was launched along with the B3 TalkBand smartwatch.

A more affordable version of the P8, the P8 Lite, also recently won Product of the Year at the 2016 Innovation Awards in the “Value Smartphones Category” for 2016.

@KyleVenktess on Twitter

Read more on:    pietermaritzburg  |  smartphone  |  huawei

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