The vibrant team behind VIBRANT

2015-07-22 06:00
Photo: supplied
The Vibrant Direct team - Dumisani Zincume, Mdu Ntombela, Suveer Juggannadh, Taryn Gumede, Savy Naidoo, Michael Butcher, Caroline Dassonville, Sandra Freegard and Xolani Masango.

Photo: supplied The Vibrant Direct team - Dumisani Zincume, Mdu Ntombela, Suveer Juggannadh, Taryn Gumede, Savy Naidoo, Michael Butcher, Caroline Dassonville, Sandra Freegard and Xolani Masango.

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VIBRANT Direct was initiated by a woman with a vision and plan to fill a niche market in Durban.

Caroline Dassonville (Nunes) started the distribution company at her home in Westville in 1989.

“I wanted my own business as I enjoyed meeting new people and loved the business environment. I saw a niche in the market and decided to use my selling and people skills and make it happen,” said Caroline.

She said that there were a few distribution companies around at the time, but most of their head offices were based in other parts of the country.

“The flexibility for Durban-based clients was scarce so I picked up on that and thought why not start something local offering a service whereby the customer’s needs are paramount in Durban,” she said.

Vibrant Direct’s first client was Hirsch’s - their first corporate client being The Spar Group - whom they are proud to say, are still one of their top 10 Clients.

In 1994 Michael Nunes (Caroline’s late husband), decided to resign from his permanent job and joined the business and the rest is history. Caroline said that it was at this point that the business grew from strength to strength. In 1997 Primedia purchased 70 percent of the business and the couple retained 15 percent each.

Caroline decided to take a break from the business and completed a BSoc Sci degree majoring in Marketing and Management at UKZN.

However, in her final semester, in 2001 Caroline faced a personal setback when her husband died. It was at this point she decided to plunge back into the business and purchased Vibrant back.

Today Vibrant Direct is an experienced outdoor media specialists specialising in outdoor activations and store campaigns utilising their basket of services ranging from knock and drop, mobile billboards, strategic robot and taxi distributions, impact marketing and research surveys.

Caroline, a managing member of Vibrant Direct, attributes her successes to her loyal staff who she refers to as a close knit family.

Her management team consists of Michael Butcher (general manager), Dumsane Zincume (operations manager) and Savy Naidoo (internal accounts executive).

Caroline says they believe in staying on top of market trends and changes in order to offer the best business solutions to their clients. “We started out as a local knock and drop company and over the last 10 years have now grown into a nationwide outdoor marketing company specialising in outdoor activations and store campaigns for new revamped store openings. We believe change is good and constantly brainstorm new and innovative services to add value to our clients marketing campaigns.”

“We deliver for publications such as The Fever, The Crest and Ridge Magazines, Homemakers Fair and Grapevine as well as advertising material for top Retailers such as The Spar Group, Boxer Superstores, Cambridge Foods, Rhino Cash and Carry, Pick n Pay, Jam Clothing, Ideals, Massmart, Massbuild and Masscash and MassStores.”

“I would like to thank all clients who have supported us through the years. We are extremely grateful for their loyalty and support,” said Caroline.

“And to new, prospective clients, they can be found on all social media platforms and our website, www.vibrantdirect.co.za”

While meeting their clients’ needs is of utmost importance, they make time to take care of their communities as well. Vibrant Direct has offered help to a number of local organisations. The company supports Focus on iThemba by sponsoring a child’s education.

They financially support the Gozololo Group on an adhoc basis based in KwaMashu.

They also regularly support the Open Door Crisis centre’s initiatives. Here’s to a bright and vibrant future.

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