Fiat 500: ten days of celebrations for a journey sixty years in the making

2017-07-26 06:03
Fiat celebrates milestone with 500 Anniversario.Photo: supplied

Fiat celebrates milestone with 500 Anniversario.Photo: supplied

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

THE journey of the Fiat 500 has been 60 years in the making.

The Fiat brand’s ‘great little car’ has travelled from Dante Giacosa’s design desk to the gates of the Mirafiori factory, from the long avenues of Torino to the Museum of Modern Art (MoMA) in New York, after crisscrossing Europe.

Four million of the original Fiat 500 and two million of the current model have been sold to date in more than 100 countries worldwide.

It is market leader in eight countries, ranks in the top three in six more with 80% sold outside Italy; an undisputed global success.

July has been a month of celebrations, with the handover of the two-millionth Fiat 500 and two special editions dedicated to its special birthday.

First, the 500-60esimo, introduced at this year’s Geneva Motor Show, and then the 500 Anniversario, both of which blend 1960s flair with modern technology to win over buyers.

The secret of the longevity of the 500 has always been in its ability to step beyond its own dimensions and become something different, while remaining true to itself.

More than just a simple car, it is an object with a genuine cult following which has intrigued, excited and influenced the most diverse contexts across the globe.

The iconic Fiat has also inspired fashion. The luxury sportswear brand Hydrogen is celebrating the sixty years of the 500 with a limited edition sweatshirt, of which 1957 were made to pay homage to the year of birth of the car. The sweatshirt “500byHydrogen” is a ‘forever young’ garment perfect for many occasions and defines the wearer’s personality at a glance.

Happy birthday, Fiat 500, and have a safe trip. Congratulations on your first 60 years and best wishes as you keep on motoring on the roads of the world. The story will continue, thanks to the commitment of collectors and club members, the pride of Fiat workers and the new postage stamp dedicated to it - a symbolic gift, a minuscule work of art and homage reserved only for the most beloved and recognisable icons, summing up the personality of the car.

The Fiat 500 60th Anniversary Edition arrives in South Africa later this year to join the 500 family, alongside its larger Tipo Hatchback and Sedan siblings. - Supplied.

 

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
Watch: Investing in the future through child development

An investment of R32-million into 11 early childhood development centres is changing the future for children in the Northern Cape.

Partner Content
What all investors should know about index investing

Index-linked investments are growing fast in popularity globally, and are growing in size and complexity too.

/News
 

Makeover saves dog’s life

Lucky Charlie got a complete make-over that helped him get adopted.

 
 

Paws

For the love of Corgis!
Can we communicate with our pets?
8 great natural remedies for your pet
Buying a puppy? Don’t get scammed!
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.