Treasure Chest Wine Collective comes to bike fest

2017-05-10 06:00

THE Treasure Chest Wine Show has been a resounding success in Durban, Johannesburg, Bloemfontein and Pretoria and continues to inspire the people of South Africa.

The Treasure Chest, a Proudly South African endorsed wine collective introduced the crème of South Africa’s most exciting wine brands to The South Coast Bike Festival at the weekend.

This group of self-made winepreneurs, collectively possess over 125 years’ experience, 12 of whom are powerful and visionary women on the rise.

Pathfinders to transformation in this 360-year-old wine agricultural sector, where less than two percent of the industry is black-owned, the Treasure Chest collective is a force to be reckoned with.

Their perseverance, determination and strong desire to work collectively to penetrate the untransformed wine industry and be more active in the retail mainstream of the South African economy is a prime example for entrepreneurs who are struggling to enter other industries in SA. Treasure Chest Wines are world-class having been the first South African wine on American Airways, on the shelves of leading retailers, winners of numerous international awards and now exporting collectively to over 25 countries.

Aptly called “Treasure Chest”, the brand speaks to the inherent value of the unique array of flavours, aromas and blends, including more than 100 varietals. Each wine carries a unique South African essence and story, personal to its creator, developer and owner. Treasure Chest wines includes award winning and internationally sought after varietals and vintages from more than 11 different wine regions in the Western Cape, each with its unique nose and taste characteristics. The brand collectively encapsulates a perfect bouquet of South African wines specially hand-crafted by the best wine makers in South Africa.

As Malcolm Green, principal of Treasure Chest and owner of La RicMal wine brand says: “The Treasure Chest possesses the best group of South African winepreneurs.

African Roots, Bayede, Bridge of Hope, Cape Dreams, La RicMal, Lathitha Wines, L.C. Kenned, Libby’s Pride, M’Hudi, Ses’fikile, The Township Winery, Thembi, Thokozani Wines, Women in Wine, as a collective, will break new ground in the country. All united under a common purpose, the Treasure Chest provides a platform for their wines to compete with other brands across South Africa. The aim is to build on the amazing wine-making heritage in the country and introduce customers to a new generation of South African wines.”

The Treasure Chest gave The South Coast Bike Fest attendees the opportunity to taste and purchase a selection of varietals from this collection of wines. - Supplied.

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