Sesifikile Wines has ‘arrived’

2015-06-11 06:00

Nondumiso Pikashe savours a glass of wine.

Nondumiso Pikashe savours a glass of wine.

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Hard work and determinination has propelled a Gugulethu woman into the high echelons of the wine making industry.

City Vision picks the brains of Nondumiso Pikashe, managing director of Sesifikile Wines, to get the sense of how she succeeded in this industry.

CV :What does your company do?

NP: We produce and package exciting wines under our dynamic and vibrant ‘Sesfikile’ brand We are not just selling delectable wines but showcase our beautiful South African heritage.

This is in the form of the flora and fauna, the beautiful people, the history, the future as well as the captivating landscape.

We position ourselves in the market with a sense of purpose beyond the commercial. We are advocating collaboration, transformation in the career landscape of the wine industry, wine appreciation and entrepreneurship

Our ultimate goal is social cohesion, no matter how minute our footprint. Our product, proudly branded ‘Sesfikile wines’, means ‘we have arrived’.

It is my brain-child, which is multilayered: It signals the arrival of women in the space dominated by males, it also signals the arrival of South African people on a joint platform to embrace one another as a magnificent ‘rainbow nation’.

CV: What has been your biggest success?

NP: Breaking into the industry and endurance is success on its own.

CV: What has been your biggest hurdle?

NP: Selling a box of wine is not the same as selling a pack of cotton panties.

The wine business is as intricate as the wine making process itself, one needs to appreciate the whole value chain: from the vineyard to the bottle.

The wine consumer undertakes a journey when savoring wine.

They want to know both viticultural and oenological aspects of the wine. This doesn’t exclude the aesthetical elements .

On the contrary, the buyer of the cotton panty doesn’t care where the cotton comes from, as long as the design and the colour is right. Finding the right partner was critical as he brings all of the above, not to mention capital.

Sesfikile, to be sustainable, needs to be traceable and authentic, there is obviously no vineyard in Gugulethu, but although it has been a tumultuous journey with valuable lessons, We have arrived!

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